Established, growing Tour Operator is keen to recruit an AI Automation Executive, to join their IT Department in Birmingham (hybrid working available). By combining industry expertise with innovative technology, they aim to streamline operations, enhance customer journeys, and stay at the forefront of digital transformation in travel. As an AI & Automation Executive, you will support the development and implementation of artificial intelligence and automation solutions to improve business efficiency, customer service, and decision-making processes. JOB DESCRIPTION AI & Automation Development Assist in designing and implementing AI-driven solutions (e.g., chatbots, recommendation engines) Support automation of repetitive business processes (e.g., booking workflows, reporting) Help integrate AI tools with existing systems (CRM, booking platforms) Data Handling & Analysis Collect, clean, and analyse data from customer interactions, bookings, and marketing campaigns Support the development of predictive models (e.g., demand forecasting, pricing optimisation) Create dashboards and reports to inform business decisions Customer Experience Enhancement Contribute to AI-powered customer support tools (e.g., virtual assistants for travel queries) Help personalise travel recommendations based on user preferences and behaviour Support sentiment analysis on customer feedback and reviews Operational Efficiency Identify opportunities to automate internal processes (e.g., itinerary creation, supplier communications) Assist in testing and deploying automation tools Monitor performance and suggest improvements Compliance & Ethics Ensure AI solutions align with data protection regulations (e.g., GDPR) Support ethical use of AI, ensuring fairness and transparency in systems EXPERIENCE REQUIRED: Technical Skills Basic understanding of AI, machine learning, or automation concepts Familiarity with tools such as Python, Power BI, or automation platforms (e.g., Zapier, UiPath) is a plus Understanding of data analysis and visualisation techniques Soft Skills Strong problem-solving mindset Curiosity and willingness to learn new technologies Good communication and teamwork skills Attention to detail THE PACKAGE: Starting salary is circa £30k pa and this is a real career opportunity, as this dynamic Travel Company continues to grow. INTERESTED? Please follow the instructions to apply attaching your CV. This vacancy is being managed by Claire Muge. I can be contacted on 0121 4509776 or Not right for this role, or this role not right for you, but keen to further your career in the Travel Industry! We have a variety of different opportunities so do submit your CV to us! Unfortunately if you are unsuccessful, due to our volume of applications, we are unable to reply to everyone individually.