Type: Full-time, Permanent, Hybrid (3 days office / 2 WFH)
Salary: Up to £55,000, plus equity options + benefits
This one doesn't come up often.
A founder‑led health and wellness brand with genuine momentum and investor backed. They've built real brand equity without relying on paid growth to get there. Now they're ready to scale the revenue engine and this is your chance to own it.
The Role
You'll be a core part of a small, ambitious team working directly with the founders. You'll own the commercial growth of their e-commerce channels end to end - Shopify, Amazon, TikTok Shop. Paid acquisition, CRO, CRM, trading.
If you want a clearly defined lane and a big team around you, this isn't it. But if you want genuine ownership of a critical growth function at one of the UK's most exciting brands - with the autonomy, the learning curve, and the equity upside to match - this is worth your attention.
Key Responsibilities
Digital Trading and Revenue Performance
* Own trading performance across Shopify, Amazon, and TikTok Shop, with full accountability for revenue, margin, and profitability
* Build and manage a digital trading calendar across all channels, staying ahead of launches, promotions, and seasonal moments
* Drive website commercial performance across merchandising, PDPs, landing pages, conversion, and customer experience - including AOV and product performance on Shopify
* Test and refine promotional mechanics - bundles, multi‑buy, referral schemes, discounting - to grow and protect revenue and margin
Performance Marketing and Acquisition
* Lead paid acquisition across paid social, affiliates, and all paid media, managing external partners against defined targets with a focus on CAC efficiency and blended MER
* Test new channels, creative formats, and growth levers continuously
* Work closely with the Marketing team to align e‑commerce and brand activity across paid media, SEO, CRM, and social
Conversion and Customer Journey Optimisation
* Own the CRO roadmap from traffic to checkout - running A/B tests and UX/UI experiments using no/low‑code tools, managing the outsourced relationship, and owning the Shopify improvement road‑map
* Analyse on‑site behaviour, session data, and customer journeys to identify friction and growth opportunity
* Use qualitative research, surveys, and behavioural analytics to stay close to customer needs and feed insight into site development
CRM and Lifecycle Marketing
* Own CRM performance and its revenue contribution, managing life‑cycle programmes across email and SMS end‑to‑end
* Build and optimise retention mechanics - subscriptions, referrals, bundles, loyalty - to increase repeat purchase rate and LTV
* Keep CRM integrated with trading, launches, and promotional activity, delivering well‑timed, relevant communications
Analytics, Reporting and Insight
* Own weekly and monthly performance reporting - interpreting the story behind the numbers and identifying the right next actions, not just producing data
* Use data, AI tools, and customer research to make faster, smarter decisions and maintain accurate attribution across all platforms and partners
About You
* 4+ years in e‑commerce, DTC, or consumer brand growth, ideally within beauty, women's health, wellness, or FMCG
* Commercially minded with a track record of driving revenue growth - not just managing campaigns
* Experienced managing paid channels or agencies with a strong grasp of CAC, ROAS, AOV, LTV, and acquisition efficiency
* Confident in Shopify with hands‑on experience across conversion, retention, CRO, and CRM
* Led measurable website, customer journey, or life‑cycle improvements and know how to use data to make decisions
Next Steps
Apply via the link or reach out to Dan@LT-Talent.com for more information.
LT Talent is an award‑winning recruitment agency. We are committed to creating an inclusive and diverse workforce and encourage applications from candidates of all backgrounds, ethnicity, genders, ages, sexual orientations, religions, and abilities.
Due to the high volume of applications we receive, if you have not heard from us within 7 days of submitting your application, unfortunately you have not been successful on this occasion. However, we thank you for your interest and encourage you to apply for future opportunities.
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