Overview
Quantuma Manchester, England, United Kingdom
Please note this role will require at least 1 day per week in our Bolton or Manchester office.
K3 Capital Group is a multi-disciplinary and complementary group of professional services businesses advising UK SMEs, with some operations overseas. We are committed to delivering exceptional results for our clients through expert advice and a collaborative approach.
As our marketing team continues to grow, we are seeking a capable and motivated PPC Executive to help enhance our paid advertising strategy and support our ambitious growth plans.
Role Overview
We are looking for a PPC Executive with at least 2 years’ experience managing paid search campaigns. You will be responsible for planning, executing and optimising PPC activity across Google Ads, Microsoft Advertising and other platforms, helping us to drive high-quality leads, improve return on investment, and support wider business objectives.
Responsibilities
* Build, manage and optimise PPC campaigns across Google Ads, Microsoft Advertising and other relevant channels
* Set up and manage other campaign types including Display, YouTube/Video, and Remarketing
* Conduct thorough keyword research and competitor analysis
* Write clear, effective ad copy consistent with brand guidelines
* Monitor budgets, bids and daily campaign performance
* Use Google Analytics (GA4) to track, measure and optimise campaign performance
* Run experiments and implement A/B tests for ads and landing pages
* Analyse results and produce insightful, actionable reports
* Support the set-up and management of conversion tracking
* Work collaboratively with the wider marketing team to ensure PPC aligns with SEO, content and overall strategy
* Proactive, self-motivated individual with a strong drive to take initiative
* Strong working knowledge of Google Ads, Microsoft Advertising and Google Analytics (GA4)
* Experience using Google Ads Editor and Microsoft Advertising (Bing) Editor tools
* Confident analysing data to inform decisions and improve performance
Requirements
Essential:
* Minimum of 2 years’ experience managing PPC campaigns (agency or client side)
* Proactive, self-motivated individual with a strong drive to take initiative
* Proven ability to plan, segment and build PPC campaigns from scratch
* Strong working knowledge of Google Ads, Microsoft Advertising and Google Analytics (GA4)
* Experience using Google Ads Editor and Microsoft Advertising (Bing) Editor tools
* Confident analysing data to inform decisions and improve performance
Desirable
* Google Ads Certification
* Experience with Google Tag Manager and conversion tracking
* Familiarity with other paid channels (e.g. Display, YouTube/Video, Paid Social)
* Experience using reporting tools such as GA4, Google Looker Studio etc
* Experience managing B2B campaigns
* Preferable experience with WordPress to build landing pages
Seniority level
* Not Applicable
Employment type
* Full-time
Job function
* Business Development and Sales
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