Job Description
Job Specification
Responsibilities will include:
* Developing and implementing paid advertising strategies including social media and Google PPC campaigns
* Researching and identifying SEO opportunities and creating optimised website content including blogs and landing pages
* Building and maintaining the company’s presence across multiple social media channels
* Managing marketing budgets across various channels
* Collaborating with sales, development and operational teams to co-ordinate feature releases to inform and educate customers on the WorkPal software and Telecoms products.
* Co-ordinating with relevant stakeholders to develop company press releases
* Implementing and managing paid print advertising strategy
* Co-ordinating local and national exhibitions to drive brand awareness
* Researching and identifying and implementing innovative growth strategies through market analysis
* Using advanced marketing automation to nurture MQL’s along a customer journey
* Creating, implementing and monitoring email marketing campaigns
* Liaising with customers to develop engaging case studies
* Co-ordinating industry webinars to engage existing customers and prospecting business
* Co-ordinating charity partnerships to enhance the business’s CSR
* Creating, executing, and monitoring marketing KPIs
* Preparing reports on the performance of marketing campaigns using key analytical tools
* Attending monthly senior management meetings
Person Specification
* Bachelor’s or Master’s degree in Business, Marketing or other relevant fields
* 3+ years in B2B marketing role
* Self-starter
* Proven success in lead generation campaigns where ROI was highly considered
* Experienced in Adobe Suite products
* Experience working in a fast-paced environment and working to deadlines
* Familiar with data analytics tools to measure marketing performance
* Excellent communication and interpersonal skills
* Creative thinking and problem-solving skills to drive innovation
* Ability to collaborate with relevant stakeholders
* A keen eye for detail
* SaaS experience is preferable but not essential
Company Benefits
* Hours of work 08.30 – 5 Monday to Thursday, 9 – 5 Friday. No late nights or weekends.
* Reward and Recognition Program celebrating wins monthly, quarterly, and annually including Beer Fridays once a month and manager-led breakfast mornings.
* Career progression limitless professional development with access to mentors and training.
* Employee Well-being facilities include a cycle-to-work scheme, eye care vouchers, and paid medical and mental health appointments.
* Company Events all‐expense paid company events and parties.
* Pension: we offer an 8% combined pension.
* Electric car scheme purchase an electric car through our scheme (tenure specific).
* Discount on Technology benefit from our supplier discount on top-of-the-range equipment.
* Charity work – get involved in our fundraising and activity days for our charity partners.
* Referral program you’ll receive a bonus for each friend or family that joins our team.
Business Principles:
The following are mandatory for all employees:
* To comply with company policy and best practices in security, legal and regulatory compliance, including compliance with international and national quality standards.
* To always safeguard customer information.
* To access, use or disclose customer information only when necessary to carry out the job.
* To complete and maintain up-to-date all paperwork and processes.
* We are an equal opportunities Employer. We adhere to all relevant legislation and offer services regardless of age, race, sex, disability, or religious belief.
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