4 days ago Be among the first 25 applicants
This range is provided by Muzz. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
London, UK (Hybrid) - Tuesdays & Thursdays in office
Did you see one of our viral campaigns such as FindMalikAWife.com? Maybe you have friends who (like 700,000 others) got married thanks to Muzz? Whatever brought you here, now’s the perfect time to join a team that’s on its way to becoming the first billion-dollar Muslim app.
We’re 15 million members strong, in 15 languages, and we’re looking for a leader in performance marketing, with strong attribution foundations, abilities in automation and AI also beneficial to take our digital strategy to the next level and get us to 100M.
Day to day
* Promote a culture of rapid experimentation, creativity and staying ahead in growth innovation.
* Lead UA/Digital Brand efforts across global markets/languages while managing and developing team members.
* Understand and analyse competitors to identify gaps and opportunities to drive Muzz’s next growth phase.
* Collaborate closely with Data Science and Product leaders to oversee and forecast budgets as needed, identify growth opportunities, and improve growth analytics, insights, reporting, and dashboards.
* Improve tracking, measurement and reporting systems to ensure all departments understand the performance of our campaigns accurately.
* Stay updated with industry trends, best practices, and emerging technologies and identify opportunities for increased automation and efficiency
What we\'re looking for
* This role is perfect for someone who’s had 8+ years of performance marketing experience, especially in startup or fast-paced consumer settings.
* You have directly architected metric-led Paid and Performance Marketing strategies, with a core understanding of mobile app user acquisition.
* You have proven leadership experience, with the ability to mentor, inspire and motivate senior team members, fostering a collaborative and high-performing environment.
* We need a strategic leader who can deliver consistent and scalable results across marketing channels and tactics.
* You have experience in working on international app products – We’re growing rapidly in Europe, MENA and Asia!
* You’re organised and structured, but this is a fast-paced startup – things change and we’ll need to change with them
* A data wizard. Someone with strong analytical skills and proficiency in Marketing Analytics tools, who collaborates with Data Science to influence key decisions
* Someone who isn’t obsessed about needless process – you’ve got to be agile!
Requirements
* 8+ Years experience in performance marketing roles with a specific focus on mobile acquisition
* Strong leadership skills with a track record of mentoring and developing team members in Performance Marketing/SEO/ASO
* Deep understanding of tooling and strategy across the evolving marketing landscape for mobile apps.
* Experience with Mobile measurement partners (MMP), and recent developments in App measurement around ATT, SKAN 4.0, SKAdNetwork Solutions, probabilistic Modelled Conversions, Consent Mode, Opt-ins etc
* Proven ability to manage 8 figure budgets
* Experience with Lookaline audience export and management/testing
* Experience with retargeting campaigns, measurement and configuration
* Strong experience in experiment design, prioritisation and planning.
* Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced startup environment.
* Been the leader at a company through a high growth stage, adapting and evolving their performance marketing approach.
Bonus Points:
* You have experience in SEO and ASO to lead and optimise strategies
* You have real world experience building campaign and budget automation and optimization, scaling campaigns up and down
* You have real world experience building automated CAC/LTV/Spend alerting systems
* An understanding of Muslim culture and the Muslim scene – either lived or learned
* You can fluently speak and write Arabic, French, German, Dutch, Urdu or Turkish
Seniority level
* Director
Employment type
* Full-time
Job function
* Marketing
* Industries
* Software Development
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