1960 Eglinton Ave E, Scarborough, ON M1L 4R1, Canada
Job Description
Posted Wednesday, April 9, 2025 at 4:00 AM | Expired Friday, May 30, 2025 at 3:59 AM
Cosmetica is recognized for innovation, excellence, and commercialization with award-winning products. From concept to creation, we offer an unparalleled array of services that will inspire, create and deliver every step of the way. We value and recognize talent and want you to help us create beauty in the world! At Cosmetica Laboratories, we are committed to growing our internal employees and developing them to become the best version of themselves.
Manager, Marketing
Full Time, Permanent
Hybrid – Scarborough, ON
Purpose:
Cosmetica labs is looking for an analytical marketing manager. The marketing manager is a key member of our marketing and product development team, working collaboratively with internal teams to support business strategy, new product launches and customer programs. The ideal candidate will be a problem solver with a strong background on data analysis and reporting with the ability to create compelling narratives and support business decisions. Responsible for planning and executing data driven marketing programs in line with company objectives to support sales and drive revenue through a deep understanding of the marketing mix (5P’s).
Responsibilities
* Creation and execution of yearly marketing plan to drive revenue, increase top of mind and reinforce brand awareness and positioning
* Analyses Cosmetica’s marketing mix to constantly improve the tactics for better performance
* Supports the Marketing Director in the ideation and execution of 360° marketing plans for new launches
* Supports creation and refinement of brand and product messaging, ensuring key messaging is consistent across all customer touchpoints
* Owns relationship with external vendors/tools to support the strategy
* Manages P&L and yearly budget, participating in key decisions for optimization
* Tracks departmental KPIs and brings new ideas to measure success in an effective way
* Provide basic graphic design for print and digital materials for events, launches, client meetings and more.
* Assist in communication and coordination with cross-functional teams, third-party vendors, and agencies to support marketing initiatives.
* Planning industry tradeshows and client experience
* Performs competitive analyses, analyzing risks and opportunities
* Analyzes sales data, industry trends, product reviews, and competitive research to identify actionable insights
* Deeply researches customers’ brands to bring recommendations to the sales and product development teams
* Reports insights and recommendations in a visual, compelling way
* Keeps track of market share (The NPD Group), category growth, forecasts, trends, customers, and competitors
* Supports product development team in the long-term strategic direction of the innovation pipeline (product development)
* Helps with creation of product claims, marketing copy & education materials by working cross-functionally with the product development team
* Leads the execution of related materials, such as digital presentations, visual assets,
* Develops product messaging & concepts for innovation launches and existing products
Skills, Experience and Education:
* Post-secondary degree in Business, Marketing or related field and equivalent experience
* Minimum 5 years’ work experience in Marketing (strategic planning and execution, 5 Ps’)
* Intermediate design skills with Adobe Creative Suite (Illustrator, Photoshop, Premiere) and Canva is required.
* Strong PowerPoint skills, with the ability to create polished, visually engaging presentations.
* Strong attention to detail with the ability to manage multiple projects simultaneously.
* Proactive and agile with the ability to proactively assist with a variety of different tasks if needed.
* Excellent organizational and time-management skills.
* Strong interpersonal communication and collaboration skills, working effectively with internal teams and external partners.
* Familiarity with social media content creation and digital marketing tools is a plus.
* Experience with event planning is an asset
Interested candidates are welcome to submit their resume and cover letter directly to this posting. We thank all candidates for their interest, however only those selected to move forward in our recruitment process will be contacted. No agencies or phone calls, please.
Cosmetica Laboratories Inc. is an equal opportunity employer and committed to creating and sustaining an inclusive environment in which all individuals are treated with dignity, respect and one which reflects the diversity of the community in which we operate. Accommodations are available for applicants and employees with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please advise when submitting your application.
1960 Eglinton Ave E, Scarborough, ON M1L 4R1, Canada
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