As Digital Marketing Executive, you will be responsible for delivering the day-to-day marketing activities that support ARC’s global service portfolio. You will help develop & execute campaigns across multiple communications, generate leads, provide sales support and strengthen ARC’s reputation as the gold-standard IVD and CDx research solutions provider to the global precision medicine and in vitro diagnostics sectors.
Key Responsibilities
* Help deliver and execute marketing campaigns across digital, social, email and print, ensuring alignment with brand guidelines.
* Support the Sales Team by generating Marketing Qualified Leads (MQL’s) to create a strong pipeline of potential customers.
* Liaise with third-party vendors, external agencies, CRM contractors, and designers.
* Create and maintain engaging content for ARC’s website, newsletters, and social channels while contributing to the overall digital transformation of the company.
* Assist in managing ARC’s professional social media accounts and support delivery of the company’s social media strategy.
* Coordinate ARC’s participation in industry events, including logistics, promotional materials, and on-site support.
* Support the adaptation and implementation of AI tools within the CRM to enhance lead management, customer insights, and marketing efficiency.
* Support the effective use and day-to-day management of HubSpot CRM, including campaign tracking and reporting.
* Assist with webinar coordination, including promotion, execution, and post-event follow-up.
* Conduct competitor research and market scanning to identify opportunities.
* Track and report on campaign performance using HubSpot, Google Analytics, and LinkedIn insights.
* Undertake professional development to stay current with marketing best practice and digital tools.
* Contribute to ARC company culture and support broader Commercial team initiatives.
Essential Criteria & Qualifications
* Degree in Marketing, Communications, Business, or a related field.
* 3-5 years marketing experience, ideally in a B2B or life sciences environment.
* Experience creating on-brand digital content.
* Experience managing or working with CRM systems (HubSpot desirable).
* Familiarity with CMS platforms (e.g., WordPress) for website updates.
* Strong understanding of social media management tools.
* Analytical mindset with ability to interpret marketing data.
* Experience in Adobe Creative Suite or Canva.
* Knowledge of precision medicine, IVD or broader life sciences industry.
* Email marketing and automation knowledge.
* Application of Automation and Artificial Intelligence as part of ERP implementation.
We are an equal opportunity employer; applications are welcome from all and appointment will be made on the basis of merit.
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