Description About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com About Choreograph: A Leading WPP Media Brand Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising. We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world. Role Summary and Impact Choreograph is seeking a skilled Director, In-System Comms Architect to join our Product Comms team. This person will play a critical role in shaping how users interact with and derive value from the OMS Platform. This person will own the design, implementation and optimization of in-app communication strategies, levering user journey triggers to deliver timely, relevant and impactful engagement. The ideal candidate will collaborate across Product. Measurement and Design teams to ensure communications align with business goals, enhance user experience and drive KPIs. The role will work closely with Product Training. WHAT YOU WILL DO Develop and execute a comprehensive strategy for in-product communications, identifying key touchpoints along the user journey for optimal engagement. Oversee the development and functionality of in-platform chat interfaces and bots, including writing scripts, managing workflows, and ensuring seamless integration with the overall user experience. Collaborate with the Product Training and Product Development team to curate and adapt content for in-product communications. Set up test communications and conduct experiments to evaluate their success, iterating based on performance data. Partner with the Product Measurement team to analyse communication performance, identify trends and understand their impact on KPIs and user conversions. Work closely with Product Design teams to design and implement in-system communications that are intuitive, engaging and align with OMS’ overall design and user experience. Leverage automation tools and personalization techniques to tailor in-app messages to specific user segments and contexts, enhancing engagement and relevance. Serve as a liaison between Product Comms, Training, Measurement and UX/UI teams, ensuring in-system communication efforts are cohesive and aligned with broader organizational goals. Skills and Experience At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Extensive and proven experience in product marketing, user engagement or a related role. Proven experience with in-app communication tools, chatbots or similar systems. Familiarity with A/B testing frameworks and tools for evaluating communication effectiveness. Knowledge of automation platforms and personalization engines. Understanding of UX/UI principles and design processes. Deep understanding of digital product and creating content for digital products. Familiarity with product marketing processes and the ability to translate product knowledge into easily digestible marketing collateral. A depth of knowledge of media and the media planning & buying landscape. Strong organizational and project management skills, with the ability to manage multiple projects simultaneously and meet deadlines. Excellent collaboration skills and the ability to work cross-functionally in a fast-paced environment. Experience in creating customer-facing product documentation and marketing narratives. Experience with technical writing tools. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note this is a UK based role and requires individuals to have the right to work in this location Please read our Privacy Notice ( https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. LI-Promoted