Roles & Responsibilities
Build engaging and productive cross functional relationships across Pierre Fabre UK&I
* Proactively engage with key stakeholders in the UK and Global teams on a day to day and project basis
* Own the relationship with the relevant global marketing stakeholders
* Attend and actively participate in regular and ad hoc meetings with the Global and wider Pierre Fabre teams.
* Live marketing team values in all interactions
Lead the cross functional development of strategic and operational brand plans
* Identify data/insights gaps to support decision making and work with relevant stakeholders to fill these gaps and integrate in planning process
* Ensure plan alignment with local, global and corporate direction/objectives
* Identification of key business drivers to address market issues
* Prioritise projects/activities from all relevant business areas
* Ensure digital channels are integrated into the brand strategy forming a cohesive omnichannel approach to communicating with our customers
* Drive flawless execution of projects/activities supporting plan objectives
* Lead cross-functional development and monitoring of KPIs and decision making on relevant corrective actions
* Overall responsibility for project management of cross functional team
* Responsible for delivering marketing activities on time, on budget to quality targets
* Responsible for budget within remit
* Manage external agencies to deliver relevant projects
* Maintain and optimise relevant digital platforms and governance process
* Ensure all activities are carried out compliantly and contribute to process development where required.
* Responsible for providing an accurate and realistic forecast of sales/ stock for relevant brands
* Working closely with the Business Insights and Commercial Excellence Manager, build and present scenarios with assumptions
* Gain agreement on forecasts by the Marketing Senior Leader
* Monitor sales against forecast, taking action when appropriate
* Act as an ambassador embedding the marketing team within the wider organisation
* Build and keep relevant, a deep understanding of the environment covering customers, patients in urology and other important disease areas, including therapeutic expertise and the market environment in general
* Continue to build and keep relevant, a high level of expertise in marketing with a focus on the use of digital.
* Stay up to date with the external environment by attendance at customer meetings and regular liaison with key customers and sales team
* Implement and share best practice and insight across the organisation that contribute to achievement of national objectives
* Provide area expertise supporting the wider business on a need’s basis
KEY COMPETENCIES
* Our vision and strategy: As an individual is committed to delivering the vision and goals, is passionate, empowered and motivated to deliver success
* Value insight: Values and proactively shares and uses insights gained to support own decision making and, where relevant, that across the organisation
* Be best self: Build an environment where self can achieve their best. Self-awareness of own strengths and development needs and being proactive in seeking to improve performance through personal learning and support
* Customer affinity: Understands the needs of and challenges facing customers and looks to provide collaborative solutions that build long term relationships and partnerships
* Internal stakeholder collaboration: Recognition of the interdependencies among individuals and teams in achieving broader business objectives. Proactively looks to work with colleagues where shared responsibility exists and where collaboration can influence others
* Business acumen: Understands how to obtain and use role relevant data and information, able to monitor and assess own performance while having a financial appreciation that is appropriate to span of control
* Planning and organisation: Understands and prioritises individual and business goals while being familiar with the processes needed to achieve them. Can adapt when an alternative course of action is needed
* Disease and product: Develop an appreciation of the external environment in which PF competes and a deep understanding of one’s own area of responsibility. Constantly looks to keep up to date and keep relevant.
* Compliance leadership: Maintains a strong understanding of all aspects of the regulations and SOPs and delivers all activities within this context
* Person specification
* Educated to degree level or equivalent
* A track records of achievement and progression in pharma with at least 3-5 years’ experience as a Brand Manager
* Evidence of developing and implementing successful brand plans and launch plans
* Ability to work with both internal and external stakeholders (which may include external agencies)
* Confidence to achieve credibility in contacts with high level Opinion Leaders
* Strong commercial and strategic focus
* Evidence of an understanding of how national NHS drivers influence local healthcare priorities
* In depth understanding of urology and other important disease areas
* Detailed understanding of the ABPI Code of Practice and other relevant regulations and their practical application in a business environment
* A team player with strong networking, interpersonal and influencing skills
* Proven ability to work independently and demonstrate pro-activity
* Excellent customer affinity
* Computer literacy
* Full driving licence