Overview
Permanent position. Salary up to £50,000 per annum + Pension + BUPA + ShareSave + 6.6 weeks holiday. Hybrid Working 1–2 days per week.
Location: Southampton, Store Support Office (SSO). Join us as a Retail Media Analyst and be part of our effort to help people improve their home.
What's the job?
* Deliver high‑quality analysis across Retail Media, CRM and Loyalty with a clear focus on customer behaviour, audience performance, and commercial outcomes.
* Build and evaluate customer audiences and segments for Retail Media use cases, supporting activation through group‑supported platforms and partner channels.
* Measure and report on campaign performance, including incrementality, uplift, ROI, and contribution to sales, margin, and customer engagement.
* Deliver post‑investment reviews (PIRs) for CRM and Retail Media activity, identifying what worked, what didn’t, and what should change next time.
* Support the definition and tracking of customer health metrics, including acquisition, engagement, frequency, churn, and long‑term value.
* Partner with Retail Media teams to help demonstrate the value of first‑party data to internal and external stakeholders, including suppliers.
* Produce clear, decision‑ready insights that influence campaign design, audience strategy, and prioritisation, not just reporting.
* Work within a matrix of analysts and data specialists, contributing to shared analytical products and scalable approaches rather than one‑off solutions.
* Support the growth of B&Q’s Retail Media proposition with robust insight and performance measurement.
* Bring external perspective on Retail Media, CRM and personalisation, keeping up with industry trends, competitor activity and emerging best practice.
What We Need
* Previous experience in the Retail industry is essential.
* Strong SQL skills and experience with Python or R.
* Experience of marketing campaign design and analysis, working with customer data to find key insights that drive change.
* Ability to design, execute and evaluate marketing campaigns, optimise customer journeys and increase marketing ROI.
* Use of statistical methods such as hypothesis testing, confidence intervals and p‑values to draw valid conclusions and recommendations.
* Familiarity with cloud‑based analytics platforms such as Databricks, Snowflake or BigQuery.
* Comfortable working in a matrix and agile environment, adapting to changing priorities.
What's in it for me?
We’re committed to making B&Q diverse and inclusive, and we value each person's contribution. You will have access to networks that represent our colleagues and allies, and support for wellbeing and professional growth.
Benefits include competitive salary, award‑winning pension scheme, bonus, ShareSave options, 6.6 weeks holiday, payroll giving, Employee Assistance Programme, shopping discounts, colleague wellbeing benefits and more.
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