We are seeking an experienced, high-impact Sales Trainer & Coach to support our Regional Vice President (RVP) of New Logo Sales in AMER and EMEA/APAC. This role is focused on driving performance across the new business sales team through structured enablement, hands-on coaching, and continuous capability development. You will play a critical role in accelerating ramp time, improving win rates, strengthening pipeline quality, and embedding consistent sales excellence across the region. This is a highly collaborative role partnering closely with Sales Leadership, Marketing, RevOps, and Product/Product Marketing. Sales Coaching & Performance Support Partner directly with the RVP to drive execution of the new logo sales strategy. Deliver 1:1 and team coaching for Account Executives. Support deal strategy, qualification discipline, and opportunity progression. Observe calls and meetings; provide structured, actionable feedback. Feedback on market messaging and product /competitors to the business Identify skill gaps and implement targeted improvement plans. Cover business performance meetings in the absence of RVP. Enablement & Training Design and deliver onboarding programs for new sales hires. Develop and facilitate ongoing skills training (e.g., discovery, value articulation, objection handling, negotiation, closing). Embed consistent sales methodology and qualification frameworks. Create enablement materials, playbooks, battlecards, and training assets. Reinforce messaging and positioning in alignment with Marketing and Product. Pipeline & Revenue Impact Support pipeline inspection and forecast accuracy alongside the RVP. Identify patterns in lost deals and implement corrective enablement actions. Help improve conversion rates at each stage of the funnel. Drive adoption of CRM best practices and sales tools. Performance Measurement & Continuous Improvement Track effectiveness of training initiatives through defined KPIs (win rates, ramp time, quota attainment, sales cycle length). Gather feedback from the sales team to continuously refine programs. Stay current on modern sales methodologies and B2B best practices Skills & Experience Previous experience and evidence of high performance B2B enterprise sales (preferably new logo acquisition). Proven experience in sales training, enablement, or coaching roles. Strong understanding of modern sales methodologies (e.g., MEDDPICC, ) Experience of working with Salesforce, Clari would be an advangtage Confident without ego. Can challenge constructively Experience supporting senior sales leadership. Ability to coach across varying levels of performance and tenure. Strong facilitation and presentation skills. Analytical mindset with ability to translate data into performance insights. Thinks like a future VP, not a former rep. Experience working in a high-growth SaaS or technology environment preferred.