Join to apply for the Senior Experiential Manager - Formula 1 role at VML
Who We Are
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, delivering end-to-end solutions across the customer journey.
We offer deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology to deliver revolutionary work. Senior Experiential Manager – VML Live (Formerly Prism Sports + Entertainment) is located in London, Sea Containers House. At VML Live, we inspire growth for ambitious brands through sport and entertainment, working with brands in major competitions and bespoke experiences. We are rights-holder agnostic and focused on driving the best results and ROI for our clients through sport and entertainment partnerships.
The Role
We are looking for a Senior Experiential Manager to deliver an exciting role with a major F1 team partner. The role involves working as part of a dynamic agency team managing global activations, partnership rights and assets, digital projects, and events for a global client. You should be able to hit the ground running and create an immediate impact within our agency and across client accounts. The Senior Experiential Manager will work within a wider collaborative team of approximately twelve, delivering hospitality programmes at F1 races worldwide, as well as internal events and F1 team HQ events, and consulting on global market partnership activations. A passion for sports sponsorships and F1, and a solid understanding of brand awareness, sport partnership activations, and event delivery (particularly guest hospitality) is essential.
Key Responsibilities
* Show senior leadership throughout the account team and deliver to the highest standards on behalf of the agency and our client at events
* Demonstrate a solutions-driven focus and think on your feet to prevent problems before they occur
* Support the Account Director in leading and motivating the team to deliver successful Client hospitality programmes and race activations
* Liaise directly with senior client and establish a trusted advisor relationship
* Manage, influence and maintain a productive partnership with the core client and regional/end market offices
* Lead key aspects of our client’s global events calendar; experience in hospitality logistics is essential
* Guide the client’s partner agencies to ensure consistency throughout their global events programme and local activations
* Identify and secure growth opportunities as part of dedicated projects and across the wider business
* Coordinate with cross-discipline team members to keep projects on track and updated
* Prepare status reports by gathering and summarising relevant information
* Facilitate change requests while communicating impacts to schedules and budgets
* Conduct post-event evaluations to identify successes and areas for improvement
* Manage complex global budgets and negotiations with clients/suppliers, with timely reconciliation
* Manage hospitality suppliers (transportation, accommodation, photography) and ensure events are GDPR- and H&S-compliant
* Review client activation proposals and coordinate approvals with key stakeholders including the F1 team
* Manage display/partnership asset requests and activation plans against guidelines
* Willingness to travel when required, including long periods away
Key Requirements
* Excellent verbal and written communication skills in English with impeccable attention to detail
* Professional experience and proven track record in full event delivery for major hospitality programmes in sport
* Strong budgeting/finance skills within major events
* Ability to work independently while delivering high-quality work on deadline
* Team player with a positive attitude and the ability to lead and inspire a team
* International mindset with ability to operate in global regions simultaneously
* Excellent organisation skills; confident in managing multiple work streams
* Enthusiasm, energy and an innovative approach to the role
* Confidence and professionalism to engage with clients at a senior level
* Line management experience
* Desire to contribute to the wider agency culture and environment
Preferable Attributes
* Familiar with/experience in the F1 world, ideally within hospitality/events
* Ability to write and speak a leading foreign language
In addition to the day-to-day, this role offers the opportunity to join an ambitious and hardworking team with a passionate, nurturing and trusting culture. We provide competitive benefits, a flexible working model, and wellbeing initiatives that foster creativity, including 25 days holiday (+ bank holidays), ClassPass Discount, and Private Medical insurance.
VML Live, a WPP Company, is committed to a diverse, equitable, and inclusive workplace where everyone feels welcomed, valued and heard. We foster a culture of respect so that all feel they belong and have equal opportunities to progress. We embrace hybrid working with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination. Our recruitment privacy policy and related notices apply to applicants, including California Recruitment Privacy Notice where applicable.
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For more information about VML, please visit our website and follow VML on social channels.
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