MISSION STATEMENT
The Assistant Store Manager (ASM) support the Store Manager (SM) to achieve the store targets and KPIs.
As Brand Ambassador, the ASM actively drive sales, especially with VIP customers, assist with merchandising, appointments organisation, forecasting and business analysis,
He/She is responsible to support the Store Manager in bringing consistency, standards and sharing best practices amongst the team.
The ASM act as second in command after the Store Manager, he/she is the first point of contact in the absence of the Store Manager.
Job Responsibilities
Sales and business analysis
* Manage to achieve and exceed set sales goals with relevant KPIs; including to ensure the constant use of virtual shopping and remote sales.
* Contribute to the analysis and the elaboration of sales figures;
* Maintain awareness of market trends in the luxury retail industry, understanding forthcoming customer initiatives and monitoring local competitors activities;
* Support the execution of action plans based on market calendar for goal achievement;
* Support the execution of Store' merchandising guidelines.
Business Development, Marketing, CRM and Clienteling
* Nurture, develop and maintain an excellent clients' network in local area;
* Explore opportunities to engage and acquire new loyal high level customers;
* Share best practices and engage with Store Manager and the Team to foster the elaboration Clienteling tools to better support the CRM and business development initiatives.
* Propose initiatives which enhance existing relations with store partners and prestigious clients, promote clients loyalty and clients recruitment;
* Contribute to a "top level" customer service, in all aspects, in order to meet effectively and in a timely manner any clientele requests: support the Store Manager with the management and the resolution of any critical situation related to the sales process or customer claims;
* Support in the organisation of in-store appointments.
Operations and Visual merchandising
* Oversee the execution of the guidelines communicated by Visual Merchandising Manager;
* Support the SM in maintaining Top Store standards that reflects the brand image and ways of operating at all time;
Team relation
* In SM absence, provide direction to Sales team as appropriate;
* Consolidation and coordination of store activities: prepare for SM validation, the yearly calendar of initiatives (CRM / Top Store activities) and monthly sales team planning in accordance to the business needs and Department Managers monthly proposal.
* Consolidate and coordinate team engagement activities to maximize profitable sales whilst ensuring all Fendi KPIs and guidelines are delivered; support the SM to foster the overall Fendi team spirit; (eg: upgrade morning briefing format, etc.)
* Influence and lead by example in demonstrating role model behaviours and an in-depth knowledge of product;
* Together with the Store Manager, foster teamwork, team spirit and standards in terms of quality of Customer Journey, grooming, behaviours and team efficiency;
You may also be required to carry out any other duties within your capacity, which the Company may reasonably require.
Profile
* 10+ years' experience in Fashion/Luxury Sales
* 5 years' experience in a Managerial role
* Bachelor's or Master's Degree or equivalent
* Excellent knowledge of Microsoft pack office
* Fluent in English, another language would be a plus
* Manages his/ her image standards at a high level
* Excellent communication skills
* Strong selling skills with a customer orientated mindset
* Entrepreneurial mind-set, self-starter and able to deal with ambiguity
* Excellent interpersonal and ability to develop strong relationships with people
* Able to demonstrate leadership, confidence, resilience and professionalism
* Strong organisation skills and ability to multitask in a fast pace environment
* Goal oriented approach and driven for results
* Analytical mindset
* Strong knowledge and/or interest for fashion/luxury industry