Overview
AI-First UI/UX Design Manager (Relocate to Dubai to build an AI-native global brand) at Puffy.
This role involves architecting an AI-first design playbook for a leading e-commerce brand, with relocation to Dubai as part of building a global AI-native design practice.
Responsibilities
* Architect the AI-First Design Revolution: Build an AI-powered design practice using tools such as Figma AI, Adobe Firefly, and LLM systems to shorten design-to-deployment time, create conversion-focused e-commerce experiences, and establish AI-assisted design as the company standard.
* Transform Operations & Lead with Velocity: Evolve the design team to an agile, collaborative workflow; mentor designers to be AI-native while maintaining brand governance; own the end-to-end customer journey from Home to Checkout to drive conversions.
* Drive Revenue Through Experimentation: Implement a CRO roadmap with A/B testing and multi-armed bandits; collaborate with Marketing and Analytics to deploy AI-shaped UX patterns (e.g., recommendations, guided selling) and measure business impact.
* Translate Vision into Business Impact: Act as the design voice in the C-suite; present data-backed narratives that connect design decisions to business outcomes and secure cross-functional buy-in.
Qualifications
* 7–10 years in web design for e-commerce, including 4+ years leading and managing design teams
* Portfolio showing shipped PDP/PLP/Checkout improvements tied to business metrics
* Expert in Figma (components, variables, Dev Mode); strong visual/motion craft and responsive design
* Proven experience implementing GenAI tools into a professional design pipeline, with understanding of prompt engineering, quality control, and brand governance
* Familiarity with AI-shaped UX patterns such as conversational search, assistant UI, and recommendation modules, plus measurement
* Experience collaborating on experiments (A/B vs multi-armed bandits) and balancing optimization speed with causal certainty
* Working knowledge of WCAG 2.2 and SEO fundamentals for structured content and schema on e-commerce sites
Tools & Compensation
* Reward: AED 25,000 – AED 35,000 per month + performance bonus, tax-free
* Toolbox: An AI-native design environment including Figma AI, Adobe Firefly, and LLM-powered capabilities to support end-to-end design workflows
About Puffy & Culture
* We back elite talent with a premium commitment and an environment designed to unlock potential: a world-class lifestyle and the most advanced AI-native toolbox.
* The Puffy DNA emphasizes ownership, urgency, excellence, and going all-in to achieve ambitious outcomes.
Success Metrics
In 12–24 months, build a world-class AI-first design practice for an AI-first ecommerce leader and reside in a tax-free lifestyle in Dubai, transforming from a Design Manager to an industry architect of AI-powered commerce.
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