About the Role
Based off Charing Cross Road (hybrid working), OMD EMEA are currently recruiting for a talented Paid Social Director to work on the paid creator marketing capabilities of one of the most extraordinary, innovative and powerful brands in the world. This is an exciting opportunity to be a leading point of contact for all EMEA paid creator activity for some of the biggest campaigns in media. You will operate at the intersection of creative, media and creator partnerships – guiding creative testing frameworks, defining audience and funnel strategies, and partnering with cross‑functional stakeholders to ensure creator content is effectively integrated with broader client campaigns and objectives, promoted through paid channels, and that the creator output is translated into scalable paid social programmes that deliver reach, engagement and conversion while preserving creator authenticity.
Key Responsibilities
Drive digital innovation and set the blueprint for paid creator marketing success within the business; shape the paid social creator approach and contribute to a larger cross‑channel media team. Strategically develop and execute paid creator programmes across Meta, TikTok, YouTube, Snapchat and other major platforms, partnership with creators, and develop media and creative briefs.
Qualifications
Senior social expert with pointed social and creator strategy knowledge in EMEA, highly‑practiced project management and team management/development experience. Proven paid social experience across major platforms (Meta, TikTok, YouTube, Snapchat, etc.), deep understanding of creator ecosystems and content dynamics. Strong strategic thinking with operational rigor and experience delivering on large creator‑driven media programmes.
Working Pattern & Flexibility
We operate a hybrid model with the requirement to be present in the office three days a week at our London office, with the remaining days available to work remotely. Standard working hours are 9:30 – 17:30, with flexibility around core hours of 10:30 – 16:30 to accommodate personal schedules.
Join OMD EMEA
At OMD EMEA, we strive to deliver on our promise of “better decisions, faster” for our clients, partners and the 6,000+ OMDers across our region. We value empathy, learning, and acting fast, and encourage open conversations to support people in doing their best – both professionally and personally.
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