Role: CRM Automation Specialist Location: Solihull The Lounge team is growing. We’re on the lookout for a CRM Automations Specialist to join our rapidly growing team at Lounge. As part of our CRM team, you’ll be a key player in driving sophisticated customer journeys through automation, personalisation, and platform excellence. You’ll focus on building high-performing automations and lifecycle campaigns across email and SMS, helping us elevate the customer experience across every touchpoint. If you’re passionate about CRM, obsessed with customer data, and have hands-on experience with marketing automation platforms, this could be the perfect role for you. What you’ll do at Lounge: Own the setup, execution, and optimisation of automated customer journeys and lifecycle campaigns. Optimise and refine multi-channel automation flows to drive engagement, retention, and conversion. Responsible for implementing customer segmentation using lifecycle marketing, RFM Modeling and personalisation tactics. Collaborate with the wider CRM and Brand teams to translate campaign objectives into effective automated workflows and messaging strategies. Develop segmentation strategies to deliver personalised communications at scale. Analyse campaign performance and user behaviour to iterate and improve automations based on data and testing. Partner with design, content, and data teams to ensure creative and messaging within automations are on-brand, localised, and tailored. Build and manage the testing roadmap. Own the rollout of localisation strategies Support wider CRM strategy with insight-driven decision-making and reporting on automation KPIs. Maintain high QA standards across all automations, ensuring customer journeys function flawlessly. What we're looking for: Hands-on experience with CRM/Marketing Automation platforms. Bloomreach experience is a strong bonus. Proven experience building and managing email and SMS automations end-to-end. A natural problem solver who thrives in a data-driven environment. Strong analytical skills and experience using tools like Google Analytics, Excel/Google Sheets, and CRM reporting dashboards. A strong eye for process optimisation and detail. Knowledge of HTML/CSS for email templates or experience with dynamic content and product feeds. Experience managing automated journeys across multiple markets, including exposure to translated or localised content. Who we’re looking for: We value passion, curiosity, and a proactive mindset. Whether you’re already well-versed in Bloomreach or looking to build on your CRM automation expertise in a fast-growing, customer-obsessed fashion brand… we want to hear from you.