Microsoft Advertising empowers advertisers around the world to reach and expand their potential through paid search, native and retail solutions across digital channels.
We are seeking a Senior Analytical Lead to develop insights that will help shape our clients' advertising strategies and help them reach their full potential. The role is based in London but the remit is broad, engaging with advertisers across Europe, Latin America, Asia Pacific, Middle East and Africa, so navigating cultures and time zones is an important part of the role. The successful candidate will be a solid data storyteller, with the technical skills to explore, extract, model and analyse data to create thought-provoking insights for advertisers. It is important to have a robust understanding of the advertising ecosystem and excellent communication skills in order to land the insights with senior decision makers in a broad range of businesses. Through collaboration, robust planning, creative thinking and a solid appetite to learn and share, we'll grow with our clients.
Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Responsibilities
* Explore our data, become an expert. You will familiarise yourself with the Microsoft Advertising data and platform, building a deep understanding of marketplace, advertiser and audience metrics, as well as related performance KPIs.
* Model and analyse big data, creating amazing insights. You will show real curiosity and spirit to innovate, using sophisticated analytical models and data visualisation to extract thought-provoking insights that highlight the largest and most relevant opportunities for our clients. With those insights you will:
* Meet with our clients, illuminating their advertising potential. You will be working closely with our Sales partners to plan and deliver your work. You will participate in client meetings, where you will present thought-provoking insights to business decision makers, in order to help them grow and fully maximise their potential. To elevate your own insights and storytelling, you will:
* Develop expertise across industry verticals and across countries and cultures. You will spend time consuming industry news and third-party data. You'll keep a close eye on our marketplace dynamics to get a good understanding of supply and demand, as well as industry trends and disruptors. Not only will your insights be sharper, but you will be able to prioritize your work better and build the ability to influence our strategic direction internally as well.
* Become a trusted analytics advisor to both clients and internal partners; a data expert who knows the industry and can speak comfortably to senior marketers about data, analytics, and how to build advertising success. An ambassador for Microsoft's customer-first approach – you will anticipate and address client challenges effectively, leveraging that earned trust to drive increased investment with Microsoft Advertising.
Qualifications
Required Qualifications:
* Experience in statistics, mathematics, analytics, data science, engineering, computer science, marketing, business, data analysis and reporting, business intelligence, business and financial analysis, or related field
* OR equivalent experience.
* Experience using tools such as PowerBI/Tableau, DAX, R, SQL for data manipulation and visualization on large datasets.
* Enthusiasm for this type of work. You will need to be a curious data explorer, who collaborates within and beyond our team to have greater impact, drive success, and have fun together.
* Experience in a client-facing role.
* Experience in a data-focused role, pairing data visualization with storytelling to deliver great presentations that influence internal or external decision makers.
* Comfort working in an agile and constantly evolving environment while thriving amid ambiguity.
* Knowledge of the advertising industry, especially of the digital ecosystem
* Working knowledge of predictive modelling and data clustering/classification techniques
* Dynamic and creative problem-solving skills, with an ability to think outside of the box
* Solid ability to communicate complex analyses to a mix of both technical and non-technical senior partners and clients
* Eventual ability to travel up towards 25% (air travel may be required), as appropriate.
* Fluency in English
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Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.