GBR Recruitment are working exclusively with a leading modern construction and built environment business, recruiting for an experienced 360 degree Marketing Manager (Digital and Traditional, strong in SEO) to produce highly innovative, exceptionally creative and inspired eye catching OMNI channel / Multi channel marketing content, across all digital and traditional marketing formats (website, social media channels, Meta platforms, vlogs, time lapse videos, blogs, publications, POS, events and exhibitions etc.).
This is an amazing stand alone Marketing management opportunity, ideal for a creative guru, to come in and drive forward the companies digital and traditional marketing communications, by working hand in hand with the sales teams (attending site visits etc. to capture real content), to increase product sales and marketplace exposure across the UK and Ireland.
You will be the digital wizard, who can create engaging content across the companies website, social media channels such as LinkedIn, Facebook, Twitter, Instagram and other social media outlets, plus SEO.
This is a stand alone role with full autonomy for all things Marketing, aligning the Marketing strategy with the Sales strategy.
You will set the companies tone of voice to the Outside World.
Marketing Duties:
Design high quality eye catching marketing content to promote the company and its construction industry solutions (digital and traditional formats / role outs). Produce highly engaging high quality online content across the companies website and social media channels. Driving website visitor numbers and Website referrals. Driving marketing activity across Meta Channels. Driving Multi:channel / OMNI channel Marketing. Deliver engaging content that captures the desired B2B audience. Creative writing, Editing and Proofreading all online content inc.Videos. Utilise SEO and Google Analytics, to attract high volume website / social media channels traffic, to help increase sales / exposure. Analyse web traffic metrics and define Marketing strategies from insights. Working closely with the sales team, accompanying them on site visits and producing real live content, plus case studies of builds / installations. Produce engaging Video content for customers to see actual builds. Carry out market intelligence, exploring what the competition are doing. Produce Traditional marketing content (leaflets, brochures, POS displays etc.). Networking at corporate events, trade shows, exhibitions, business breakfast clubs etc.
Desired Experience:
Marketing Manager level experience required. Must be happy to work in a stand alone role, with some support of an external agency. Marketing and Communications Strategist / Operational leader. Innovative and creative 360 degree marketing professional (all formats). B2B sector marketing experience, ideally in the built environment / construction solutions sales industry (modular builds, temporary structure builds, cabins, leisure homes or similar). OMNI channel / Multi:channel and Meta platforms experience. General Construction, Built Environment, Storage Solutions, Racking Systems, Mezzanine Floors, Modular Builds, Pre:Fabricated Builds, Sports Buildings or similar industry exposure would be useful. Knowledge of lead generation software ideal. Experience of Hubspot ideal. Used to managing small Marketing budgets, is ideal. Happy to travel UK wide with the sales team.
Role is commutable from Leicester, Derby, Coalville, Ashby de la Zouch, Loughborough, Nottingham, Birmingham, Tamworth and surrounding areas.
Interviews to take place immediately