Contract: Full‑time
Location: Although this role is ideally Nottingham based, there will be regular travel to London and Manchester, and we are open to additionally consider both as a base location.
Are you ready to lead the charge in retail media at one of the UK's most trusted brands? At Boots, we’re on a mission to build a brilliant future for our people and our customers. As the Head of Retail Media, you will play a pivotal role in shaping our retail media proposition, driving growth, and delivering exceptional results.
What you’ll be doing
In this leadership role, you will be responsible for the strategic development, operational integration and commercial delivery of the Boots Media Group retail media proposition. You will lead the charge in driving growth and maturity of retail media shaping compelling advertiser solutions and embedding retail media into our core business operations. Your expertise will ensure best‑in‑class execution through strong agency partnerships and robust reporting frameworks.
Key responsibilities
Proposition Development & Commercial Growth:
* Define and evolve the retail media proposition across various channels.
* Develop commercial packages aligned with advertiser objectives.
* Identify new revenue streams and innovation opportunities.
* Lead pricing strategy and ensure alignment between trading priorities and media opportunities.
Operational Integration & Delivery:
* Embed retail media capabilities into core planning, trading, marketing, e‑commerce, and store operations.
* Establish processes and oversee campaign delivery ensuring quality and compliance.
* Partner cross‑functionally to optimize ad tech and measurement infrastructure.
Agency Management:
* Manage the strategic relationship setting clear objectives, driving accountability and continuous improvement.
* Lead joint business planning and performance reviews.
Reporting, Measurement & Insight:
* Establish reporting frameworks for revenue and campaign performance.
* Translate data into actionable insights for growth.
Internal Stakeholder Leadership:
* Build cross‑functional relationships across the organisation.
* Advocate for retail media integration with senior leadership.
* Align retail media objectives with broader business strategy.
What you’ll need to have
* Significant experience in retail media network development.
* Proven track record in proposition development and commercialisation.
* Strong understanding of digital media, e‑commerce, and performance marketing.
* Experience managing agency partnerships with commercial accountability.
* Ability to integrate media operations within complex retail environments.
* Strong financial acumen and reporting expertise.
It would be great if you also have
* Experience in health & beauty, pharmacy, FMCG, or omnichannel retail.
* Familiarity with ad tech platforms and retail data ecosystems.
* Experience working with major media agencies and brand advertisers.
Where your brilliance can take you
This role offers you the chance to influence the future of retail media at Boots, with the opportunity to shape outcomes and drive significant growth. You will be at the forefront of innovation, working with a talented team that values collaboration and creativity. Your contributions will not only impact our business but also enhance the experiences of our customers across the UK and Ireland.
Rewards designed for you
* Boots Retirement Savings Plan (up to 12% company contribution)
* Discretionary annual bonus
* Generous employee discounts for you and a family member
* Enhanced maternity/paternity/adoption leave pay
* Flexible benefits scheme including options for additional holiday, discounted gym membership, life assurance, and much more.
* Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
We’re an equal opportunity employer
At Boots, we’re proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported, and free to be themselves. We believe that when our people feel valued and included, they thrive, so we’re committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.
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