Head of Digital PR£60,000 - £70,000LondonAn established independent digital marketing agency with a strong performance-led mindset, working with a mix of well-known brands and ambitious growth businesses. The agency takes a data-informed, test-and-learn approach to marketing, focusing on practical solutions that deliver measurable impact.The culture is collaborative, grown-up and delivery-focused. People are trusted to do their jobs well, supported with clear progression, training and space to develop. It’s an environment suited to people who like ownership, responsibility and building something meaningful as part of a close-knit team.Key responsibilities:Own the strategic direction of the Digital PR service and lead delivery across key client accountsWork closely with senior stakeholders across SEO, Content and Organic Performance to integrate Digital PR into wider campaignsLead client conversations around strategy, execution, performance and resultsBuild and refine processes around team management, workflows and deliveryManage campaigns end to end, from ideation through to outreach, coverage and reportingDeliver high-quality outreach across multiple channels, achieving clear, measurable outcomesDevelop creative outreach strategies with multiple angles tailored to different media audiencesBuild and maintain strong relationships with journalists and publishers across relevant sectorsIdentify media opportunities through journalist databases, social platforms, link analysis and industry engagementMaintain and develop press and media contact lists for campaignsGrowth and new businessSupport pitch responses, including strategy input, written responses and presentationsIdentify opportunities to introduce Digital PR into existing client relationshipsContribute to marketing activity through thought leadership, commentary and industry presenceRepresent the agency at relevant industry events and conferencesRequirements:Significant experience in Digital PR, ideally within an agency environmentProven experience leading or mentoring team members and contributing to team growthStrong track record of managing multiple campaigns and stakeholders simultaneouslyExperience helping to scale a service or proposition, including revenue growth and team capabilityConfident communicator with clients and internal teams