Senior Insight Analyst/ Lead Insight Analyst required to joining our rapidly expanding Customer Insight and Activation team (CIA)
The Opportunity:
As a Senior Insight Analyst / Lead Insight Analyst you will have the opportunity to work on multiple projects with some of our largest projects. Reporting to the Insights Lead, you will be responsible for analysing digital behaviour in order to provide key, actionable insight and critical recommendations to our clients. This is more than just an insight role; it’s an opportuniy to help shape the digital and business strategies of some of the world’s leading brands and retailers! We are tool agnostic and depending on client requirements you will use tools like Google Analytics, Adobe Analytics or Content Square for tracking data, GTM, Adobe Launch or Tealium for implementing tags and a mixture of Google Data studio, Power BI, Advanced Excel and PowerPoint for visualisation. Also you may be required to work with the wider GCP or Microsoft tool suite to leverage other type of data in your analysis
What you’ll be doing:
1. Creating measurement plans that identify the customer behaviour to be tracked (you will work closely with our implementation analysts for this)
2. Establishing detailed reporting and visualisations that help our clients understand the performance of their digital channels.
3. Using measurement tools to analyse visitor behaviour in...