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+ Multiple locations Ireland (Dublin) • Northern Ireland (Lisburn) Sales Hybrid Experienced Professionals
Customer Value Growth Lead
Team: Commercial Excellence
Contract: Permanent
Location: Dublin/Lisburn
About the role:
Customer Value Growth is a key team in Coca Cola HBC focused on driving customer-centric category value growth. Working within our Customer Value Growth team, the Customer Value Growth Lead will be responsible for leading the delivery of key strategic customer, category, and CCH growth initiatives. This will be achieved through developing insights into action and identifying opportunities based on shopper needs. They will translate insights into range reviews and joint value creation category projects and solutions, bringing Category Management projects to life end to end (from idea to implementation and post-evaluation, including sell-in with customers).
The Customer Value Growth Lead will deliver excellent execution of key category & brand Picture of Success for their channel & customer. They will champion channel, customer, category, and shopper thinking, both internally & externally. Their ability to convey to our customers that no-one understands the shopper better than CCH in our target categories will be critical. They will have direct account responsibility and will engage with key multi-level contacts to build relationships that mutually drive growth.
The Customer Value Growth Lead will be a senior member of the Customer Value Growth team reporting to the Head of Customer Value Growth, with coaching responsibility for a Customer Value Growth Executive.
Key Responsibilities:
1. Lead range review process for key strategic customer, using bespoke data and insights to ensure key business plan & Picture of Success objectives are realized.
2. Leverage Category vision, connecting assortment, NPD, activation, promotions insights into actionable category management strategies and tactics.
3. Translate shopper behaviour insights into value-generating in-store solutions by identifying customer problems to solve.
4. Provide fact-based inputs into occasion-led portfolio activation mechanics and shopper success metrics specific to the customer.
5. Drive quality of customer discussions, connecting category and brand plans, customer-specific activation, and category value growth solutions into robust selling stories and presentations.
6. Lead the yearly customer, category & brand sell-in process through cross-functional coordination to craft customer strategy and narrative, working closely with various teams.
7. Develop a multi-level contact strategy to embed category expertise and secure joint value creation projects, creating contact matrices to connect with key stakeholders.
8. Be a figurehead for Customer Value Growth & Category Management education across the business, leading capability sessions with sales and other functions.
9. Work on self-development through ownership of an Individual Development Plan, staying updated on business trends and knowledge. Provide coaching for the Customer Value Growth Executive.
Look of Success
* Customer category value growth.
* Improvement in PITA Metrics as per recommendations.
* Portfolio and assets expansion at the customer level.
* Enhanced Customer Satisfaction.
* CCH value share growth in customer while improving profitability.
Essential:
* 3+ years experience in a Category Manager role. Additional customer-facing experience in Commercial, RGM, Market Insights, Marketing is a benefit.
* Strong business acumen with broad and deep understanding of consumers, shoppers, and customers, with ability to bridge consumer/brand opportunities with customer relevance.
* Strong analytical skills and ability to integrate multiple data points into compelling stories and narratives.
* Proficient in Nielsen, Kantar, Spaceman, Shopper Intelligence & key Category management tools.
Functional Skills:
* Customer-centric mindset with experience and judgment on what matters to and motivates customers.
* Connecting data analysis & interpretation skills to identify, leverage, and convert insights into compelling selling stories.
* Strong interpersonal, leadership, and project management skills.
* Ability to ensure successful project delivery (on time, on budget, meeting success criteria).
* Effective communication skills, conveying information clearly and timely in customer language.
* Strong collaboration skills across functions.
* Ability to build networks, share knowledge, and demonstrate a bias for action.
* Proactive in delivering results and championing category initiatives across the business.
At Coca-Cola HBC, we are proud to be an equal-opportunity employer dedicated to diversity and inclusion. We value your ability to strive for simplicity, be obsessively curious, dream big, and be outcome-driven.
Don’t meet every requirement? If you’re excited about this role but your experience doesn’t align perfectly, we still encourage you to apply. You might be the secret ingredient for this or other roles!
Benefits:
* Coaching and mentoring programs
* Company shares
* Development opportunities
* Learning programs
* Medical Insurance
* Supportive team
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