Head of PR - North EU (Fixed-Term Contract)
Overview
We are looking for a creative, talented and passionate Head of PR to be fully responsible for all areas of PR, Advocacy and VIP for the North Europe region (Ireland, DACH, Scandinavia & Netherlands), focusing on driving the brand and product strategy for engaging media (consumer and corporate), influencers and makeup artists.
Please note, this is on a 12 month fixed-term contract. In addition, this role will manage and work with Local PR Agencies to develop, implement, report and analyse strategic PR plans to launch new territories, stores, NPD, brand partnerships and brand campaigns and engage with the diverse Charlotte Tilbury audience to drive impactful campaigns and initiatives.
Responsibilities
* Develop and implement comprehensive PR strategies to achieve brand goals, including brand awareness, reputation management, and sales targets
* Promote and respect core brand values and work closely with global and local departments and partners to deliver integrated campaigns and relevant content
* Work closely with marketing to devise and deliver record breaking launch activity for each new launch, product or region
* Create and manage communication strategies and plans, including print, online, broadcast, and social media content
* Lead the development and execution of launch plans for new products, markets, and campaigns
* Oversee and manage relationships with global PR agencies, ensuring alignment with brand strategy and objectives with key focus on ROI
* Develop plans to create an enviable image for Charlotte Tilbury within the beauty industry and beyond with in person moments, exclusive interviews and unlocking the power of Charlotte Tilbury as a celebrity
* Analyse press and influencer KPIs, tracking results, and reporting on PR performance for senior leadership teams
* Manage, coach and inspire a team of 3 members and multiple agencies to deliver annual plans
* Collaborate with the VIP & Partnerships team to secure long term partnerships, brand purpose led moments to lean into cultural moments and creating new local muses in market
Who You Will Work With
* You will report directly into our Marketing Director, North EU
* You will work closely with Global PR & Marketing teams as well as EU Marketing and Commercial teams to build brand awareness and reputation
About You
* You have a strong, proven background within PR, ideally in Beauty or Retail, within an agency or in-house.
* You have a robust network of contacts to unlock partnerships, moments and beyond.
* You are a strong leader with experience in leading and developing high performing teams.
* Experience in devising and implementing strategic plans with creative flair
* Experience managing budgets and P&L
* Experience in the digital landscape, with the PR team managing digital mega influencers
* You work well under pressure, can prioritise and influence in an agile environment
* Fluency in a second language is advantageous
* Flexible and professional attitude, eager to learn and welcome challenge
* Exceptional organisational and prioritising skills, with great attention to detail and results-driven mindset
Why Join Us
* Be part of a values-driven, high-growth, magical journey with a vision to empower everyone, everywhere to be the best version of themselves
* Hybrid model with flexibility to work in a way that suits you
* 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
* Inclusive parental leave policy supporting all parents and carers
* Financial security with pension and life assurance
* Wellness and social benefits including Medicash, Employee Assistance Programs and regular social connects
* Dog-friendly days and spaces
* Generous product discount and gifting
Charlotte Tilbury is a fast-paced and dynamic environment. We welcome applicants with more or less experience than stated, provided the necessary skills can be demonstrated.
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