Marketing Manager
Location: London
Contract: 7 Months / 2 days per week onsite
Hours: 36.5 hours per week
Pay rate: £23.11p/h
Main Purpose of the Role
SRG are looking for a marketing manager for a leading higher education institute based in London. The Marketing Manager implements an integrated global marketing strategy to attract and convert a strong, diverse pipeline of applicants to education programmes.
The postholder will:
Deliver marketing plans that support student recruitment targets and diversity objectives.
Support strategic development of The Bartlett's marketing activity.
Work closely with academic and professional services colleagues to articulate and promote the unique value of studying with the institute.
Contribute to prospectus copy, CRM journeys, and key recruitment events.
Key Responsibilities
Marketing Expertise & Collaboration- Build knowledge of departments and programmes.
- Work with communications teams on campaigns.
- Align with the institute's marketing strategies.
Programme Marketing & Applicant Journey- Deliver programme-level marketing plans.
- Create digital content and manage paid media.
- Manage student ambassadors.
- Deliver Open Days and conversion events.
Marketing Insights, Data & Performance- Report on marketing performance.
- Analyse dashboards and applicant feedback.
- Conduct competitor analysis.
Management & Leadership- Line manage the Marketing Officer.
- Support budget planning and ROI reporting.
Compliance, EDI & Sustainability- Ensure GDPR, CMA and accessibility compliance.
- Apply EDI best practice.
- Support climate action commitments.
Qualifications, Experience & Knowledge
Experience delivering marketing plans and campaigns in complex stakeholder environments
Experience in cross‑channel digital marketing and event promotion
Experience using data analytics, dashboards, KPIs and competitor evaluation
Knowledge of GDPR (2018), CMA guidance and public‑sector accessibility requirements
Experience contributing to Equality, Diversity and Inclusion initiatives
Skills & Abilities
High digital literacy: CRM, social media, content creation, CMS
Excellent organisational and prioritisation skills
Excellent organisational and prioritisation skills
Outstanding verbal/written communication and attention to detail
Ability to work collaboratively and independently as required
Innovative thinker committed to high‑quality outputsGuidant, Carbon60, Lorien & SRG - The Impellam Group Portfolio are acting as an Employment Business in relation to this vacancy