Job Title: Product Marketing Executive Company: Narwhal Labs (Narwhal Group Limited) Location: Bristol, UK Employment Type: Full-time Reports to: Head of Marketing / CEO Salary: £38,000 - £48,000 About Us Narwhal Labs is the company behind DeepBlue OS — an autonomous revenue infrastructure platform that enables any business to answer every call, follow up every lead, and log every interaction across Voice, SMS, Email and WhatsApp. As an NVIDIA Inception Program Member and Google Partner, we are a 38-person team with our platform launching in May 2026. We build the infrastructure layer for serious businesses that want enterprise-grade revenue operations at a fraction of traditional cost. Role Overview You'll be the bridge between what the product team builds and how the market hears about it. In a company where the engineering team ships features weekly and the product is technically deep (autonomous AI agents, multi-channel workflows, real-time voice infrastructure), the gap between "we built something valuable" and "customers understand why they should care" is where most AI companies lose. Your job is to close that gap. This isn't a content-for-content's-sake role. You'll sit between product, engineering, and marketing — close enough to engineering to understand what was actually built and why, close enough to customers to know what language they use and what problems keep them up at night, and close enough to marketing to turn both into campaigns, messaging, and materials that drive pipeline. Key Responsibilities Translate product into positioning Take what the product and engineering teams build and turn it into messaging that resonates with buyers — not feature lists, but narratives about what the product enables and why it matters Own the product messaging framework: value propositions by persona (business owner, operations manager, sales leader), by vertical (solar, insurance, recruitment, healthcare), and by use case (inbound, outbound, responder) Write and maintain the core positioning documents that sales, marketing, and the website draw from — ensuring consistency across every touchpoint Launch features so customers actually notice Own the go-to-market process for new features and product updates: coordinating across product, engineering, design, and marketing to ensure launches have the right messaging, the right assets, and the right timing Write release communications — customer emails, in-app announcements, changelog entries, blog posts — in language that explains the value without requiring the reader to understand the technology Build the internal enablement materials that help the sales and customer success teams explain new features confidently: one-pagers, demo scripts, FAQ documents, and objection-handling guides Create the content that drives demand Produce product marketing content: case studies, comparison pages, landing pages, product tour scripts, explainer videos (scripting, not production), and webinar content Work with the marketing team to build campaigns around product capabilities — turning "we can do X" into "here's why X matters for your business, and here's the proof" Write for the website and blog — not thought leadership for its own sake, but content tied to search intent, buying signals, and the questions prospects actually ask before they buy Understand the market and the customer Build and maintain competitive intelligence — what other AI voice/messaging platforms are saying, charging, and shipping — and ensure the sales team has up-to-date battlecards Talk to customers and prospects to understand how they describe their problems, what language they use, and what they compare the platform against — then feed this back into messaging and positioning Work with the product team to understand what's coming on the roadmap and start shaping the narrative before the feature ships, not after Connect product and marketing as a function Attend sprint reviews and product demos so you know what's shipping and can plan communications in advance Be the person marketing turns to when they need to understand a feature, and the person product turns to when they need to know how something should be positioned Maintain the product wiki, help centre content, and customer-facing documentation — ensuring it's accurate, current, and written for the audience, not for the engineering team Who We're Looking For 2–3 years in product marketing, content marketing, or a marketing role where you worked closely with a product or engineering team — not just ran campaigns, but understood what was being sold and why Exceptional writing skills — you can take a complex, technical product and explain it in a way that a non-technical buyer finds compelling. Your writing is clear, concise, and doesn't hide behind jargon Experience turning features into benefits — you instinctively translate "we added multi-currency billing support" into "your international teams can now see costs in their local currency" without being told to Comfortable in a fast-moving environment where you'll need to produce work quickly, iterate based on feedback, and occasionally write the first version of something that's never existed before Familiar with B2B SaaS buying processes — you understand that the person who uses the product isn't always the person who buys it, and you can write for both audiences Organised enough to manage multiple launches, content pieces, and stakeholder requests in parallel without things going silent What sets you apart Experience in AI, voice technology, communications platforms, or a technically complex product — you've already solved the "how do I explain this to a non-technical audience" problem before You've written a case study, competitive battlecard, or product one-pager that a sales team actually used (not just filed) You have a portfolio of writing — blog posts, landing pages, email campaigns, product announcements — that demonstrates range and clarity You've worked in a company where product marketing was one person or a very small team, and you built the function rather than inheriting it What You Won't Be Doing Demand generation or performance marketing operations — you'll contribute content to campaigns, but media buying, attribution modelling, and ad operations are not your responsibility Product management — you'll influence the roadmap through market insight, but you don't own the backlog or write user stories Pure brand marketing — this is product marketing. Every piece of content you produce should be traceable to a product capability, a customer problem, or a buying decision Diversity and Inclusion We're building something global at Narwhal, and we mean that in every sense. The work we do requires different ways of thinking — and different ways of thinking come from different people. At Narwhal, we're committed to building a diverse and inclusive team. We welcome applications from people of all backgrounds, identities, and experiences, and we actively work to ensure our hiring process is fair and accessible for everyone. Reasonable adjustments are available at every stage, just reach out and we'll make it happen.