CRM Manager - Salesforce & Pardot
£60,000-£65,000 | Remote (UK based, with occasional site visit)
Currently looking for a CRM Manager who will take full ownership of CRM strategy and lead nurture activity across the end-to-end customer journey, from first engagement through to purchase or rental completion. You will be working with a growing, customer-centric organisation.
The focus is on driving conversion and retention through effective life cycle CRM and data-led optimisation. You'll be the CRM subject-matter expert in the business, setting the direction and ensuring delivery aligns to commercial outcomes.
What you'll be doing:
* Owning the CRM contact strategy and life cycle communications across prospects and customers
* Building and optimising segmentation, targeted campaigns and automated/triggered journeys
* Leading the ongoing optimisation and maintenance of Salesforce and Pardot, with full accountability for data accuracy and reliability
* Tracking and improving performance through dashboards, KPIs and insight-led optimisation
* Mapping customer journeys to identify gaps, friction points and opportunities for improvement
* Managing and influencing internal stakeholders across Marketing, Sales, IT and Data, as well as external CRM and Salesforce partners
Why this role stands out:
1. Re...