Grade: 5
Hours: Full-time 37.5 hours per week (Flexible working considered)
Position type: Permanent
Responsible to: Website Manager
Direct reports: None
Location: Truro, Cornwall (hybrid) or remote (UK only) with quarterly travel to Truro
ROLE PURPOSE:
Join ShelterBox as our Website Copywriter and Editor and take the lead in generating ideas, writing and creating engaging content for our portfolio of websites. You'll be responsible for crafting top-quality web copy and building web pages that look beautiful and perform brilliantly.
This is a creative and strategic role. In addition to paying attention to how our websites look and feel, you will plan our content strategy, use SEO and user experience principles in your writing and be able to spot user trends and share insights.
You'll join a friendly and ambitious team, playing a key role in helping to make ShelterBox a global name. The role offers variety, working with other teams within the organisation to deliver a range of strategic projects.
WHO ARE WE LOOKING FOR?
ShelterBox is looking for a creative and proactive individual with at least 2 years of experience working in copywriting or website content production. If you have a knack for spotting digital trends, engaging audiences and testing new approaches, then we want to hear from you!
The ideal candidate will have:
* Writing Skills: You should have a proven track record of crafting digital copy and comfortable with demonstrating the impact and conversions it has driven. You should be adept at tailoring your writing style to different audiences, whether you're explaining complex international issues or crafting persuasive fundraising appeals.
* Strategic Mindset: You should be able to interpret analytics data to understand what content works well and adapt the website accordingly
* Attention to Detail: Your content should be engaging, accurate and aligned with our brand voice.
This is a fantastic opportunity to get 'behind the scenes' of a busy emergency disaster relief organisation and help us work towards a world where no one goes without shelter.
DUTIES WILL INCLUDE BUT NOT BE LIMITED TO:
Content Creation
* Produce engaging, high quality web copy that truly connects with our audiences and converts
* Design, write and create impactful web pages with compelling content to boost engagement and drive donations for our fundraising and communication campaigns
* Ensure all webpages are visually appealing and aligned with our brand guidelines and tone of voice
* Plan and deliver the ShelterBox blog to increase engagement and organic traffic
* Regularly update and maintain current website content, including case studies, country pages, and evergreen content, ensuring all information is current and performing well
* Provide ideas for new web pages and copy based on SEO opportunities and industry trends
* Work closely with digital and fundraising communications teams to provide content and plan UX journeys for email and social channels
* Provide training to fundraising teams to develop their web copywriting skills
Planning, Testing and Auditing
* Contribute to our website content plans which meets user needs, attracts new visitors to the website and improves SEO and conversion rates
* Conduct SEO keyword research and monitor search rankings across the website
* Identify areas for improvement across in current website content and introduce new, engaging content which works to improve conversions and user experience
* Build tests and implement learnings into content plans, using split testing and optimisation tools
* Ensure website content is meeting user needs by running web surveys, putting the user at the heart of our content strategy
* Use data analytics tools like ahrefs, Google Search Console, Google Analytics (GA4) and Hotjar to analyse web content performance and optimise supporter journeys
* Share insights and best practice with wider teams so they know what is working well and how to improve
International support
* Support our network of affiliate websites, by monitoring their content, prompting and helping those teams to update their pages
* Share our high-quality web content across all affiliate networks
* Support teams to improve quality of content with SEO training and recommendations
* Share best practice insights, advice and training to all affiliate teams
Other responsibilities
* Any other duties as needed, appropriate to the level and grade of the post
Please read the Applicant Guidance on our website before applying.