The opportunity:
Hearts and Science are currently recruiting for a talented Performance Account Director to work on one of the most prestigious automotive brands in the world.
They will lead the UK digital performance programme as a senior stakeholder, working directly with clients as well as a range of internal teams across the full digital ecosystem.
This is a fantastic opportunity to directly drive revenue, digital innovation and a comprehensive always on digital performance strategy as part of a growing team.
The role forms part of Hearts and Science global performance community.
The role:
R.A.C.E performance programme:
* Focused on ‘quick win’ digital improvements in digital - leading the regional end to end process and holding internal teams accountable for their input/actions/optimisations.
* Primary R.A.C.E performance point of contact for clients, with direct engagement from the client leadership team.
* Drive recommendations through performance analysis and collaboration with channel teams.
* As a key market, set the standard for regional performance reporting and evaluation case studies. Aim for a conveyer belt of best-in-class case studies (including audience and creative), dial shifting performance improvements and award worthy approaches, linking results to business outcomes.
* Evaluate performance from a macro perspective to lead cross channel budget optimisations.
* Manage processes to ensure seamless collaboration and awareness, including managing JIRA board process (JIRA experience beneficial but not necessary).
Driving digital performance:
* with digital channel teams (search, social, programmatic) to ensure best in class campaign setup, execution, and optimisation across channels, with a consistent strategy shared between them.
* and hold teams accountable for a daily cadence of performance dashboard analysis, evaluation, optimisation and insight. Analyse performance data daily and form optimisation plans with relevant channel teams.
* digital channel roadmaps and optimization frameworks, and develop innovative targeting and creative options in conjunction with channel teams.
* local teams accountable to performance roadmap.
* Join and contribute to the global heart’s performance community and work with global performance lead to fast track adoption of beneficial global support and to share regional success. Escalate support needed from global Hearts & Science and client.
Performance planning and reporting:
* performance forecasting and budget approval processes, utilising a clearly defined data driven methodology and process.
* alongside planning and digital channel teams to consolidate a single performance campaign response to brief and deliver to client.
* performance learnings with other regional and global teams to maximise impact.
* optimisations within multichannel digital performance campaigns to strategic reporting (QBR and PCA) and ensure consistent output in collaboration with digital teams.
* short and long term performance reports that provide actionable and digestible insights for clients.
This is a fast-paced environment, working and connecting with some of the industry’s best marketing and advertising professionals all around the world. This position reports to the Digital Business Director, working closely with the global teams based in London.
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