Beagle is delighted to be retained on a search to identify a Website Manager for a leading, premium online consumer goods business on a 9 month FTC.
The Website Manager plays a critical role in maximising revenue from the website by optimising conversion rates and consistent management of merchandising, UX and content to ensure exceptional customer experience.
Key responsibilities:
* Manage the day-to-day operations and trading of the website. Liaise with web developers to address site issues and implement improvements.
* Conduct visual and product merchandising, optimizing product assortments and collections in alignment with the marketing plan.
* Build campaign-specific pages and manage recipe and blog content to engage customers.
* Develop a reporting and KPI framework alongside the Head of Marketing & E-commerce. Regularly review, analyse, and report on sales performance, website performance and key metrics to identify growth opportunities.
* Identify and implement SEO opportunities to improve website visibility and organic traffic.
* Optimise conversion rates through continuous testing and improvement of user experience.
To be successful in this role you will need commercial experience in managing and optimising DTC websites