Customer Relationship Manager. Priesty Fields Care Home
* Salary: £45,000 per annum + Commission
* Contract: Full-time, Permanent (37.5 hours per week, Monday to Friday)
Are you a confident, people-focused sales professional with a passion for delivering exceptional customer experiences? At Sandstone Care, we’re looking for a Customer Relationship Manager to join our welcoming team at our luxury care home in Congleton, providing outstanding residential, nursing, and dementia care.
In this pivotal role, you’ll be the first point of contact for prospective residents and their families, guiding them through every step of the admissions journey with empathy, professionalism, and warmth. Working closely with the Home Manager and our central Marketing team, you’ll play a key role in driving private occupancy growth and building trusted relationships within the local community.
What you’ll do:
* Lead the admissions journey — Be the trusted first point of contact for prospective residents and their families, offering guidance, reassurance, and a seamless experience from initial enquiry to move-in.
* Showcase our home with pride — Deliver engaging, personalised tours that highlight our exceptional care, beautiful facilities, and vibrant community life.
* Drive occupancy growth — Collaborate with the Home Manager to implement proven sales strategies and ensure every opportunity is maximised.
* Build meaningful connections — Develop strong relationships with local professionals, referral partners, and community groups to generate new enquiries and strengthen our reputation.
* Champion local outreach — Support and lead marketing initiatives, events, and networking activities that raise awareness and build trust within the local area.
* Use data to drive success — Monitor enquiry trends and conversion rates to identify opportunities for improvement and inform strategic decisions.
* Collaborate creatively — Work closely with our central marketing team to deliver impactful campaigns and memorable events that reflect the heart of our home.
* Listen, learn, and improve — Proactively gather feedback from residents and their families to enhance the overall experience, ensuring our home continues to meet their needs and exceed expectations.
What we’re looking for:
* Minimum 2 years’ experience in sales or relationship management, ideally in health & social care, hospitality, or a customer-facing role
* A natural communicator with empathy, warmth, and confidence
* Target-driven with strong pipeline management skills
* Experience using CRM systems
* A proactive self-starter who thrives both independently and in a team
* Flexibility to support occasional evening and weekend events
* Full UK driving licence and access to a vehicle
Sandstone employees enjoy a range of benefits:
* Free uniform. Free Meals*. Free DBS.
* Discounts on the high street* - with retailers like Asda, Costa and Argos
* Refer-a-Friend - and get a £250 bonus
* Flexible pay* - choose when you are paid, and get money management tips too
* Free wellbeing programme - helping you look after your physical and mental health
* Employee recognition scheme - we recognise and reward great work
* Pension scheme - helping you plan for your retirement
* In-house training - on-going face-to-face training, tailored to you
* Career opportunities - The chance to ‘make your mark’ and play a key role
*Overtime is paid for working over full time hours. However, overtime enhancement will not feature on your contract of employment and can be withdrawn at any time as managers decision is final. Free meals are given if working over an 8 hour shift and are subject to terms and conditions. Discounts are accessed using our ‘Reward Me’ app. Flexible pay is available via ‘STREAM’
Sandstone Care Group is an Equal Opportunity Employer:
We welcome and encourage applications from all backgrounds. We embrace diversity within each service, as we think it is important that the Social Care Workforce represents the people it serves. We welcome applications from people from backgrounds including disabled candidates, Black, Asian and Minority Ethnic (BAME) candidates, LGBTQ+ as well as non-binary candidates, and those with experience of mental health.