About the role
At East Yorkshire Buses, part of the Go‑Ahead Group, we deliver high‑quality, reliable transport services that connect communities and support local economies. We’re looking for a Head of Coaching / Area General Manager to lead our Coaching Division – a senior leadership role with responsibility for six coaching businesses across the region. This is an exciting opportunity to take full ownership of a growing operation, driving commercial performance, operational excellence and a strong people‑focused culture.
Responsibilities
* Deliver sustainable growth
* Drive operational efficiency
* Create a consistent, high‑quality customer experience
* Lead and develop a multi‑site coaching operation across six business units
* Drive commercial performance, including revenue growth, margin delivery and cost control
* Ensure safe, compliant and efficient operations across all locations
* Build capability and accountability within site leadership teams
* Identify and deliver growth opportunities, including contracts, private hire and partnerships
* Oversee fleet utilisation, resource planning and operational delivery
* Lead employee engagement, communication and culture across dispersed teams
* Act as a senior representative with clients, stakeholders and local authorities
Qualifications
* Proven experience leading regional or multi‑site operations
* Strong commercial and financial acumen
* Ability to balance strategic thinking with hands‑on delivery
* Experience developing high‑performing teams
* Confidence managing stakeholders and external partners
* Experience in the coach sector
* Significant experience in an operational leadership role
* Experience managing budgets, performance and growth
* Strong people‑leadership experience across dispersed teams
* Knowledge of regulatory and compliance requirements (e.g., PSV operations)
* CPC qualification (or willingness to work towards)
Benefits
* Be part of a business that makes a real difference to communities
* Lead a diverse and growing coaching operation
* Join a supportive and ambitious senior leadership team
* Opportunity to shape the future of the division and drive growth
* Access to development opportunities across the Go‑Ahead Group
Our commitment to inclusion
At East Yorkshire Buses, we are committed to creating an inclusive workplace where everyone feels valued and supported. We welcome applications from candidates of all backgrounds and experiences.
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