Job Description
As Product Design Lead at Frasers Group, you will be responsible for shaping and governing the end-to-end product design experience across our web and app platforms. You will lead and develop a high-performing team of product designers, delivering best-in-class experiences that directly support business growth and customer outcomes.
You will own and evolve our design system to enable accessible, scalable, and consistent experiences across digital products. Research, testing, and experimentation will be embedded throughout the product development lifecycle to ensure insight-led decision making.
In parallel, you will guide the design of AI-enabled and automated experiences, ensuring they are intuitive, trustworthy, and optimised for both customer and agentic users.
This role blends people leadership with UX strategy and design governance. You will partner closely with Product, Engineering, Data, and senior stakeholders to translate user needs and business goals into high-quality, omnichannel digital experiences that drive engagement, loyalty, and growth.
Key Responsibilities
* Lead the UX vision across web and mobile platforms, ensuring experiences align with customer needs and business objectives.
* Own and govern Frasers Group’s design system, driving consistency, scalability, quality, and accessibility across all digital products.
* Champion design standards, usability, and inclusive design best practices across the organisation.
* Lead, mentor, and manage a team of Product Designers across web and app platforms.
* Foster a strong design culture focused on collaboration, experimentation, and continuous improvement.
Strategy & Stakeholder Collaboration
* Lead strategic design initiatives in partnership with Product, Engineering, Data, and senior stakeholders.
* Influence product strategy through insight‑led, customer‑centred design thinking.
* Collaborate with external agencies and partners, providing UX/UI leadership and ensuring alignment with Frasers Group standards.
* Lead UX research to identify customer pain points, opportunities, and areas for innovation.
* Define and drive experimentation roadmaps from a design perspective, supporting continuous learning and optimisation.
* Ensure research and experimentation insights are translated into clear, actionable design improvements.
* Adopt and embed AI to improve design workflows and on‑site customer experiences.
Tools, Budget & Operations
* Own and manage design tools and user testing partners, ensuring they support efficient, high-quality delivery.
* Continuously improve design processes, workflows, and ways of working across the team.
Qualifications
* Best‑in‑class, user‑centred product experiences across web and app that balance customer needs with business objectives.
* A robust, well‑governed design system consistently adopted across digital products.
* Measurable improvements in user experience, conversion, and customer engagement driven by research and experimentation.
* Strong cross‑functional collaboration and effective partnerships with internal teams and external agencies.
* Proven track record in leadership design roles, overseeing UX strategy in a high traffic ecommerce environment.
* Track record of driving measurable commercial growth through strategic UX initiatives and data‑informed decision‑making.
* Leader in designing AI‑enabled and automated experiences, including agentic, assistive, and intelligent interfaces that deliver tangible user and business value.
* Strong command of technical UX and complex system design, translating intricate logic and data flows into intuitive, user‑centred journeys.
* Expertise across interaction, visual, and motion design, with a focus on elevating product quality and user engagement.
* Advanced proficiency in Figma and prototyping tools, leveraging them to communicate vision, align stakeholders, and accelerate delivery.
* Experienced people leader, building, mentoring, and scaling high‑performing design teams.
* Exceptional communicator and influencer, able to bridge technical, AI, and commercial domains to create clear, compelling, and impactful user experiences.
Benefits
Along with your benefits package we also offer a wide range of perks for our colleagues:
Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.
Retail Reconnect –In order to build the worlds most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.
Fearless 1200 – Fearless 1200 is our way of recognising our growth. It’s bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact.
Employee Welfare
Frasers Fit– Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.
Retail Trust– We know that it’s not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.
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