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Account executive – uk mid-market (dormant account activation & growth)

Slough
Colt Technology Services
Account executive
Posted: 9 January
Offer description

Why We Need This Role


Colt is expanding its focus on the UK mid-market segment and is seeking a driven and entrepreneurial Account Executive to re-engage dormant accounts and unlock new revenue opportunities. This role is ideal for a new business-oriented professional who thrives on building relationships and delivering value to mid-sized enterprises.


What You Will Do


As an Account Executive, you will be responsible for identifying, engaging, and growing revenue within a portfolio of dormant or under-engaged mid-market accounts in the UK. Your focus will be on:


Dormant Account Activation

* Reconnect with previously active mid-market customers to understand their current needs and challenges.
* Develop tailored engagement strategies to re-establish Colt as a trusted technology partner.
* Identify and pursue quick-win opportunities and long-term growth potential.


New Business Development

* Drive new revenue through upsell and cross-sell of Colt’s solutions (networking, cloud, cybersecurity, voice).
* Build and execute strategic account plans to convert dormant accounts into active, high-value relationships.
* Engage with key decision-makers and influencers to position Colt’s value proposition effectively.


Sales Execution & Collaboration

* Achieve personal sales targets focused on reactivation and growth within the mid-market segment.
* Maintain accurate pipeline and forecasting using CRM tools.
* Collaborate with internal teams (Product, Marketing, Pre-Sales, and Delivery) to ensure customer success.
* Apply consultative selling techniques and leverage MEDDICC or similar methodologies.


What We're Looking For


Must Haves

* Proven experience in account management and business development.
* Demonstrated success in re-engaging dormant accounts or winning back former customers.
* Strong track record of new business generation through upsell, cross-sell, or net-new acquisition.
* Excellent communication and stakeholder engagement skills, including C-level interaction.
* Strategic thinker with a proactive, self-starter mindset.
* Familiarity with MEDDICC or similar sales qualification frameworks.


Nice to Haves

* Background in telecoms, IT services, or digital infrastructure.
* Experience working with mid-market clients across multiple sectors.

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