Division: Primary Care UK
Location: Rhymney
Who we are:
The Primary Care division of Vital Healthcare has revenues of c.£150m in the German, Swiss and British markets enabled through its own commercial teams. High quality medical and diagnostic products are supplied for use in primary care, laboratory, and blue light settings. The division employs approximately 425 people in 3 countries.
Primary Care UK – consists of Williams Medical ) with revenues of c.£60M and SP Services ) with revenues of c.£10M both specialise in providing a wide range of medical, healthcare products and equipment to healthcare professionals and organisations. Primary Care UK employs approximately 200 people across two purpose-built facilities, one in Telford, West Midlands England and one in Rhymney, South Wales.
Role Summary:
You will be responsible for delivering profitable growth across Williams Medical's core customer base. This office-based role involves direct management of the outbound sales team and two field-based sales professionals, as well as achieving personal sales targets. The role plays a critical part in driving proactive customer engagement, account development, and revenue generation across our core business segment.
Responsibilities:
* Lead and manage the outbound office-based sales team and two field-based core salespeople, ensuring performance against KPIs and sales targets.
* Deliver personal sales targets through outbound activity and proactive account management.
* Develop and implement sales strategies aimed at increasing revenue, improving customer retention, and maximising profitability in core customer accounts.
* Provide coaching, support, and development opportunities for team members to enhance performance and capability.
* Collaborate with the Sales & Marketing Director to ensure alignment with overall commercial and strategic goals.
* Monitor pipeline activity, lead conversion, and overall sales performance, using CRM and reporting tools effectively.
* Maintain strong relationships with key stakeholders, both internally and externally, to support cross-functional success.
* Prepare and deliver regular performance updates, forecasts, and progress reports to senior leadership.
* Ensure compliance with company policies and uphold high standards of customer service and professionalism.
Qualifications and Experience
* Proven track record in managing successful B2B sales teams
* Demonstrable experience in outbound sales and account management
* Strong commercial acumen with the ability to deliver and exceed personal and team sales targets
* Excellent leadership, coaching, and motivational skills
* Confident communicator with the ability to influence at all levels
* Strong analytical and reporting skills, with a data-driven approach to sales performance
* Proficient in CRM systems and Microsoft Office Suite (Excel, Outlook, PowerPoint)
Desirable
* Experience in healthcare, medical, or primary care sector
* Knowledge of public sector procurement or NHS frameworks
How to apply
To apply for this role, please submit your CV along with a brief covering letter outlining your suitability for the position.
Recruitment for this role is active and applications will be reviewed on a rolling basis. Early application is encouraged.