About us
We are responsible for helping people understand how Dyson technology works—and why it’s different and better—by creating compelling, world-class content across every channel and market. Our work is fast-paced, collaborative, and deeply connected to Dyson’s mission of solving problems others ignore
About the role
What we’re looking for: A dynamic, passionate and well-organised Influencer & Partnerships Strategist, to develop and support the strategic direction and execution of Dyson’s approach to influencers & partnerships globally, across Home technologies.
Overview
Influencers:
1. Lead and support the implementation of Dyson’s global influencer strategy across Dyson’s Home product portfolio, in partnership with the Home Business Unit Marketing and PR teams. Planning spans global annual calendar, new products and brand campaigns.
2. Amplify influencer storytelling across campaigns, aligning with Global PR, Communications and Marketing objectives.
3. Where relevant for global talent - support proactive global budget management, contract negotiations, agent relationships, briefs and integration into media, PR, content and marketing programs.
4. Ensure on-time delivery of all assets for new product launches, in partnership with the BUs.
5. Share insights and best practices for influencer and event activity across markets & regions.
6. Work closely with Dyson’s creative, social, PR and commercial teams to ensure that relevant content is leveraged across earned, owned and paid channels.
7. Analyse and assess global campaign performance to provide valuable insights and opportunities.
8. Remain on the pulse of influencer content trends to ensure creative, maximum exposure.
9. Support the delivery of BU, region and market influencer reporting & processes to create actionable insights for future product launches and social media programs; integrate social data into broader digital marketing reports to ensure data-driven content decisions.
Partnerships:
10. Globally lead, strategise and implement Dyson’s approach to global brand partnerships for Home technologies.
11. Identify and build out annual partnership activities, inclusive of the co-authoring on tease, launch and sustain campaign activities for each partnership moment.
12. Consult and act as brand guardian for top tier local market led partnership opportunities. All approvals for any activity to be conducted in partnership with Dyson’s Chief Engineer and Executive Council.
13. Work closely with Dyson’s creative, content, PR and commercial teams to ensure that content is leveraged across earned, owned and paid channels.
14. Remain on the pulse of brand content and partnership trends to ensure creative, maximum exposure.
Social:
15. Support the implementation of Dyson’s social media strategy, in partnership with broader social strategy team, taking a specific view on Home technologies.
16. Support and lead on strategic thinking for new product launches, new campaigns & always-on content.
About you:
17. 5 + years’ experience in influencer marketing, social or PR – in-market or global
18. Experience in home, technology, luxury, industrial design. Multi-category brand background is a plus.
19. Cross-functional influencer campaign management – working with teams across paid, owned and earned.
20. Multi-platform: Experience working across a range of social media channels with competency in combining creative thinking, editorial, digital marketing and social media.
21. Project management skills: including experience of working across complex multi-stakeholder initiatives.
22. Strong presentation and executional skills.
23. Proven ability to develop legal contracts for partners and influencers.
24. Experience working with influencer and content management tools.
25. Confident, collaborative, and communicative with a desire to thrive in a fast-paced environment.
26. Impeccable attention to detail.
27. Understands influencer search tools and platforms to assess the effectiveness of an influencer.
Benefits
At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most.
Working policy
At Dyson, our vibrant campus culture is built on in-person collaboration, creativity, and shared learning. Working side by side not only fuels our innovation, but also creates a strong sense of belonging. To nurture this dynamic and inclusive environment, we do not offer a regular hybrid working arrangement.
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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.