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Senior marketing specialist

Glasgow (Glasgow City)
Aquent
Marketing specialist
Posted: 4h ago
Offer description

Join a world-renowned technology innovator that is shaping the future of how people connect, work, and live. This company is at the forefront of digital transformation, constantly pushing boundaries and delivering groundbreaking solutions that impact millions globally. As a partner with Aquent, you’ll have the unique opportunity to contribute to a culture of innovation and excellence.


Are you a visionary marketing leader passionate about driving strategic direction and executing impactful campaigns? We are seeking a dynamic individual to join our team and play a pivotal role in elevating brand awareness and engagement for our cutting-edge products and services. In this role, you won’t just execute; you’ll be a key contributor, shaping the narrative, defining strategic goals, and making a tangible difference in how our brand connects with audiences worldwide. You will be instrumental in leading complex, cross-functional marketing initiatives, ensuring strategic alignment and driving measurable results that directly contribute to business growth.


Your Impact:

* Lead as a marketing thought leader, shaping strategic direction and setting industry standards for advertising and broader marketing efforts.
* Collaborate with senior marketing leadership to define project strategies and objectives, spearheading initiatives for lead generation, customer advocacy, and the development of innovative virtual and physical experiences.
* Cultivate strong relationships with stakeholders for media planning and partner with global media teams to scale strategies effectively.
* Pioneer and implement innovative marketing communications strategies to amplify media and public reach across all channels.
* Drive data analysis and insight development to uncover new marketing opportunities and audience insights.
* Champion an inclusive and psychologically safe team environment, upholding core values, mitigating biases, and fostering cultural understanding and growth.
* Engage and lead multiple large and/or complex media agencies, optimizing workflows and elevating campaign execution.
* Develop and implement impactful marketing strategies to drive business results, enhancing brand awareness and engagement across diverse social, on-network, and off-network media channels.
* Lead comprehensive ROI analysis for campaigns, tracking key metrics (pipeline, revenue, MQLs) and collaborating with sales leadership to maximize impact.
* Manage and nurture external vendor relationships for event logistics, including venues, AV planning, gifting, and speaker management.
* Develop and execute comprehensive internal and external promotional plans to maximize awareness and lead generation before, during, and after each project, leveraging digital tools and cross-functional collaboration.
* Foster strong stakeholder partnerships to ensure high-quality, on-brand content and campaigns across all media and social channels.
* Drive the development, implementation, and analysis of creative social media content, social selling programs, and employee and leadership activation strategies.


Must-Have Qualifications:

* Expertise in Media Placement
* Strong proficiency in Social Media strategy and execution
* Exceptional Communication Skills
* Experience with Influencer Marketing
* Understanding of Search Engine Optimization (SEO) principles
* Demonstrated Deal Negotiation abilities
* Deep knowledge of Consumer Behavior
* Proven Project Management Skills
* A Growth-oriented mindset
* High level of Creativity
* Strong Media acumen
* Proficiency in Data Analysis & Synthesis


Client Description

Our Client is a multinational technology company, specialising in Internet-related services and products; including online advertising technologies, search engine, cloud computing, software, and hardware. The atmosphere is relaxed with a diverse and innovative culture. Opportunities for growth and progression and networking with like-minded people across the business and beyond.


Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.

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