Sales & Marketing Director
Remote-first | UK travel required
Package £150,000 (basic, car allowance, bonus)
A market-leading B2B technology business is seeking an ambitious, commercially driven Sales & Marketing Director to lead its next phase of growth. Reporting to the MD of this globally backed business, you'll form a key part of the senior leadership team.
Operating at the intersection of strategy and execution, this is a pivotal leadership role responsible for unifying sales, account management and marketing into one cohesive revenue engine.
This organisation is a recognised UK leader within its specialist vertical SaaS market and is entering an exciting period of commercial acceleration.
The Opportunity
This role will:
* Own and deliver the integrated sales and marketing strategy
* Drive net revenue growth and market share
* Strengthen brand positioning and demand generation
* Deepen engagement across key strategic accounts
* Align commercial performance with wider corporate objectives
It is remote-first, but requires regular travel across the UK for leadership meetings, sales leadership, customer engagement and industry events.
The Role
Leadership & Commercial Strategy
* Define and communicate a unified commercial vision
* Set annual revenue, pipeline and lead-generation targets
* Translate market intelligence into actionable growth plans
* Align Sales, Marketing and Account Management around shared KPIs
Sales & Account Leadership
* Lead new business and account management teams to exceed revenue targets
* Embed rigorous forecasting and pipeline governance
* Drive CRM discipline and data accuracy
* Personally engage with key accounts to strengthen retention and upsell strategy
Marketing & Demand Generation
* Develop and own the annual marketing plan and budget
* Lead digital campaigns, content, events and brand initiatives
* Optimise multi-channel demand generation and lead-nurture programmes
* Track ROI, CAC, LTV and conversion performance
* Elevate brand visibility within a defined B2B sector
Cross-Functional Collaboration
* Partner with Product, Customer Success and Finance to optimise the full customer journey
* Feed market insight and competitive intelligence into product development
* Represent the commercial function at senior leadership level
What We’re Looking For
You will bring:
* Proven leadership experience in a combined Sales & Marketing Director role
* A strong track record within B2B software or SaaS
* Evidence of exceeding revenue and pipeline targets
* Hands-on experience with CRM and marketing automation platforms
* Commercial sharpness with the ability to translate data into strategy
You are:
* Strategically astute but operationally hands-on
* Comfortable leading high-performing commercial teams
* Commercially credible at Board level
* Analytical and numbers-driven
* Energised by growth, accountability and performance
The Impact
Success in this role will mean:
* Delivering sustained net revenue growth
* Increasing marketing-sourced pipeline contribution
* Strengthening key account retention and expansion
* Driving measurable ROI across all marketing activity
* Building a cohesive, accountable commercial culture
This is an opportunity to lead a well-established but growth-focused technology business into its next commercial chapter.
Future Progression & Career Trajectory
For the right individual, there is clear potential to progress beyond the immediate remit of the UK commercial function and into broader leadership opportunities across other business units within the wider group.
This is not simply a Sales & Marketing Director role. It is an opportunity to demonstrate commercial leadership within a structure that offers international scale, cross-portfolio exposure and long-term career mobility inside one of the world’s most established SaaS ecosystems.
If you’re a commercially ambitious leader who thrives in scaling environments and enjoys building revenue engines that actually fire on all cylinders, we’d love to hear from you.
For a confidential discussion, please apply or contact us directly jessica@sectoragroup.com