Messaging & Positioning:
1. Develop clear, differentiated, and value-based product messaging that speaks to our ICPs and buyer personas.
2. Translate technical features into compelling customer outcomes and use-case narratives.
3. Ensure consistent messaging across web, sales content, campaigns, and product experiences.
Go-to-Market (GTM) & Product Launches:
1. Own end-to-end launch strategy and execution for new products and features—including internal alignment, partner readiness, and external campaigns.
2. Lead launch planning across Product, Marketing, Sales, and Customer Success to ensure every stakeholder is enabled and aligned.
3. Drive internal excitement and field adoption through clear communications and impactful storytelling.
Revenue Intelligence Ownership:
1. Act as the product marketing owner for our Revenue Intelligence solutions, including forecasting, pipeline analytics, and AI insights.
2. Develop messaging, demo scripts, and enablement assets that articulate how these tools help account teams drive predictability and performance.
3. Partner with Product and Data Science teams to influence roadmap and GTM priorities with market and customer insights.
Sales & Partner Product Messaging & Training:
1. Create and deliver training content, playbooks, competitive battlecards, and demo scripts tailored to our buyer personas and sales motions.
2. Work closely with Marketing, GTM Ops, Channel, and Sales to equip all field teams with high-impact materials.
3. Continuously gather feedback from sellers and partners to refine and evolve our messaging and enablement approach.
ICP & Market Insight:
1. Develop and maintain actionable Ideal Customer Profile (ICP) and persona frameworks through research, interviews, and usage data.
2. Monitor market dynamics, competitive moves, and customer feedback to inform messaging, segmentation, and packaging.
3. Act as the voice of the customer within the company—ensuring our positioning reflects real-world needs and trends.
Qualifications include 3-5 years of product marketing experience in B2B SaaS (CRM, ERPs, RevTech, MarTech, or AI/Analytics preferred), demonstrated success in messaging, sales enablement, and product launches, strong storytelling and writing skills, ability to work cross-functionally and influence without authority, and proficiency with tools like CMS platforms, Sales Automation, and collaboration tools.
About sales-i UK Ltd., a SugarCRM Company:
From the beginning, SugarCRM aimed to offer a different kind of CRM software. We pioneered a flexible solution that adapts to customer needs, and now, more than two decades later, we’re on a mission to help sales teams reach their highest potential. Our diverse team worldwide shares a passion for helping customers succeed. We foster a culture valuing personal and professional growth, and we’re proud to be recognized as a Great Place to Work. We care about work/life balance and flexibility, and we’re committed to supporting our employees and customers daily.
If you’re looking to advance your career and help businesses grow better and faster, join us. Learn more about SugarCRM careers and how you can be part of our journey.
As a Product Marketing Manager at SugarCRM, you will be the strategic lead for messaging, enablement, and go-to-market success—directly owning our Revenue Intelligence product line. In this collaborative role, you will define positioning that resonates with our ICPs, drive sales and partner readiness, and lead product launches across internal, partner, and external channels. You will work closely with Product, Sales, Marketing, and Customer Success to bring our innovations to market and ensure their adoption and understanding.
Salary: £50,000 - £60,500 a year
We value dedication, impact, and the ability to thrive in a collaborative environment. We encourage applicants with relevant experience and diverse backgrounds to apply, as we believe diversity enhances problem-solving and creativity.
Benefits include UK Pension Scheme, private medical and dental insurance, wellness reimbursement, educational resources, various discount programs, and opportunities for career growth.
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