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Local brand manager

Reading (Berkshire)
Brand manager
Posted: 13h ago
Offer description

Who we are ? A unique business, Pierre Fabre in the UK is a pharmaceutical and dermo cosmetics company, operating within oncology and skincare. Part of a much larger French-owned Group, and owned and governed by a Foundation, we are committed to improving the lives of others and take great pride in the heritage and values of the organisation. Your mission JOB PURPOSE The Local Brand Manager sets the commercial direction for brands within remit, driving the cross functional development and execution of strategic and operational plans within budget, on time and to quality targets. Digital marketing is embedded in the mindset of the Brand Manager who ensures all channels are integrated into the brand strategy forming a cohesive omnichannel approach to communicating with our customers. RESPONSIBILITIES Build engaging and productive cross functional relationships across Pierre Fabre UK&I Proactively engage with key stakeholders in the UK and Global teams on a day to day and project basis Own the relationship with the relevant global marketing stakeholders Attend and actively participate in regular and ad hoc meetings with the Global and wider Pierre Fabre teams. Live marketing team values in all interactions Lead the cross functional development of strategic and operational brand plans Identify data/insights gaps to support decision making and work with relevant stakeholders to fill these gaps and integrate in planning process Ensure plan alignment with local, global and corporate direction/objectives Identification of key business drivers to address market issues Prioritise projects/activities from all relevant business areas Ensure digital channels are integrated into the brand strategy forming a cohesive omnichannel approach to communicating with our customers. Drive flawless execution of projects/activities supporting plan objectives Lead cross-functional development and monitoring of KPIs and decision making on relevant corrective actions Overall responsibility for project management of cross functional team Responsible for delivering marketing activities on time, on budget to quality targets Responsible for budget within remit Manage external agencies to deliver relevant projects Maintain and optimise relevant digital platforms and governance process Ensure all activities are carried out compliantly and contribute to process development where required. Responsible for providing an accurate and realistic forecast of sales/ stock for relevant brands Working closely with the Business Insights and Commercial Excellence Manager, build and present scenarios with assumptions Gain agreement on forecasts by the Marketing Senior Leader Monitor sales against forecast, taking action when appropriate Act as an ambassador embedding the marketing team within the wider organisation Build and keep relevant, a deep understanding of the environment covering customers, patients in urology and other important disease areas, including therapeutic expertise and the market environment in general Continue to build and keep relevant, a high level of expertise in marketing with a focus on the use of digital. Stay up to date with the external environment by attendance at customer meetings and regular liaison with key customers and sales team Implement and share best practice and insight across the organisation that contribute to achievement of national objectives Provide area expertise supporting the wider business on a need’s basis KEY COMPETENCIES Our vision and strategy: As an individual is committed to delivering the vision and goals, is passionate, empowered and motivated to deliver success Value insight : Values and proactively shares and uses insights gained to support own decision making and, where relevant, that across the organisation Be best self: Build an environment where self can achieve their best. Self-awareness of own strengths and development needs and being proactive in seeking to improve performance through personal learning and support Customer affinity: Understands the needs of and challenges facing customers and looks to provide collaborative solutions that build long term relationships and partnerships Internal stakeholder collaboration: Recognition of the interdependencies among individuals and teams in achieving broader business objectives. Proactively looks to work with colleagues where shared responsibility exists and where collaboration can influence others’ Business acumen: Understands how to obtain and use role relevant data and information, able to monitor and assess own performance while having a financial appreciation that is appropriate to span of control Planning and organisation: Understands and prioritises individual and business goals while being familiar with the processes needed to achieve them. Can adapt when an alternative course of action is needed Disease and product: Develop an appreciation of the external environment in which PF competes and a deep understanding of one’s own area of responsibility. Constantly looks to keep up to date and keep relevant. Compliance leadership: Maintains a strong understanding of all aspects of the regulations and SOPs and delivers all activities within this context KNOWLEDGE, QUALIFICATIONS AND SKILLS Educated to degree level or equivalent A track records of achievement and progression in pharma with at least 3-5 years’ experience as a Brand Manager Evidence of developing and implementing successful brand plans and launch plans Ability to work with both internal and external stakeholders (which may include external agencies) Confidence to achieve credibility in contacts with high level Opinion Leaders Strong commercial and strategic focus Evidence of an understanding of how national NHS drivers influence local healthcare priorities In depth understanding of urology and other important disease areas Detailed understanding of the ABPI Code of Practice and other relevant regulations and their practical application in a business environment A team player with strong networking, interpersonal and influencing skills Proven ability to work independently and demonstrate pro-activity Excellent customer affinity Computer literacy Full driving licence Who you are ? We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction.

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