Who we are ? A unique business, Pierre Fabre in the UK is a pharmaceutical and dermo cosmetics company, operating within oncology and skincare. Part of a much larger French-owned Group, and owned and governed by a Foundation, we are committed to improving the lives of others and take great pride in the heritage and values of the organisation. Your mission Roles & Responsibilities Digital Strategy: Collaborate with the Brand Team to define and agree on digital brand strategy for consistent online messaging. Ensure brand cohesion across all digital touchpoints eg. Paid media campaigns, trade PDPs, brand website, CRM etc. Work with Digital & Media Manager and Global teams to deliver best-in-class content & media; develop and implement comprehensive digital marketing strategies; update global dashboards. Finger on the pulse of beauty, digital & media trends; staying up-to-date and attending industry events where possible. Build brand advocacy: Contribute to developing a network of long-term brand relationships. Digital Content: Own the digital content strategy (including content calendar) and ensure alignment with overall brand plans in collaboration with the Brand Team and DMM. Lead and main POC for content agency. Accountable for 100% accurate & timely briefs, content feedback and approval, and alignment with brand strategy and company priorities. Ensure sufficient content is created in line with media plan, and all content is fit-for-platform, legally compliant, brand approved and delivered on time to media agency. Ownership and upkeep of paid media content calendar. Ownership of content performance. Ensure content is analysed, evaluated and optimised in line with learnings to drive improvement. Developing creative testing as needed. Prepare regular reports on campaign/creative performance. Responsible for day-to-day budget management and PO’s for content agency. Paid Media Full comprehension of digital media plans & post-campaign analysis reports in conjunction with Digital & Media Manager Understanding of all paid media channels (beyond social & digital), upskilling with agencies and media owner partners Work with agency to understand what content sufficiency is; at different budget levels, platforms and lengths of campaigns. Evaluate success of content/ creative within each campaign, including influencer content; setting up creative testing as needed. Responsible for day-to-day budget management & PO’s for media agency Retail Media Support retail and e-retail partners with marketing and content plans to enhance brand awareness and sales targets. Develop retail media understanding and capabilities – particularly role of Criteo. Part of THG core group. Work with KAM on Criteo analysis, optimisation, and evaluation. Partner with Digital & Media Manager and Amazon KAM to launch Amazon 1P and run amazon media campaigns and ensuring all content is Amazon optimised / ready. Brand Website Management: Manage the brand websites, ensuring regular updates for optimal brand representation, adherence to brand guidelines, and respect for copyright restrictions. Liaise with the Global Digital team in France for content and website changes. Contribute to website optimization in accordance with the latest SEO guidelines. Analyse & measure website performance, reporting on key metrics eg. Traffic, engagement, bounce rate Customer Relationship Management (CRM): Co-own and develop Avene UK CRM strategy, and test & learn plan, with Digital & Media Manager to achieve CRM objectives Own the development of the CRM content calendar Recruit, maintain and enrich customer database for quality connections and data Implement and deliver effective strategy; identify clear learnings and optimisations for ongoing CRM development Work with Digital & Media Manager to activate CRM data in paid media Collaboration with Wider teams Trade Team. Point person to help with digital POS needs (QR codes, UTMs & analysis). Collaborate with community manager to monitor and analyse paid media sentiment; report findings back to wider team & implement learnings into future content Collaborate with community manager for EGC/ videos as needed Support influencer manager with influencer strategy implementation: Under guidance, assist in executing a consistent strategy to boost brand awareness. Who you are ? We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction.