Overview
SodaStream is the world’s number one sparkling water brand and a global leader in at‑home beverage solutions, sold in over 46 countries. Driven by a mission to reduce single‑use plastic, we help consumers drink more sustainably. As part of the PepsiCo family, we support the PepsiCo Positive (pep+) agenda, putting people and planet first. We are looking for an experienced, hands‑on Performance Marketing Lead to own performance media strategy and execution across paid social and paid search in the UK and selected European markets. This is a senior hands‑on role with ownership of multi‑million‑pound media budgets in highly competitive DTC environments. Reporting into the Global Head of Performance Marketing, you will work closely with local marketing teams across the UK and selected European markets to ensure performance media activity aligns with through‑the‑line plans and local marketing priorities. You will be accountable for how media investment performs day to day, combining strong in‑platform execution, rigorous testing, and close collaboration with creative teams to maximise the impact of media spend. Please note that the role follows a hybrid working arrangement, with a minimum of three days per week required in the London office.
Responsibilities
Performance Media and Investment
* Own performance media strategy across the UK and selected European markets
* Translate commercial and marketing objectives into paid social and paid search strategies
* Lead hands‑on activation, optimisation, forecasting, and pacing
* Own allocation and performance of multi‑million‑pound media budgets
Creative Performance and Testing
Partner closely with creative and marketing teams to shape content for platform
* Brief clear, insight‑led creative requirements based on performance data
* Drive high‑volume creative testing, continuously refreshing assets across formats, hooks, and messaging
* Use performance learnings to inform creative iteration and scaling decisions
Measurement, Optimisation and Learning
* Define KPIs and success metrics across channels and markets
* Analyse funnel performance and media effectiveness to identify optimisation opportunities
* Work closely with analytics or data partners to support reliable tracking and reporting, including GA4 and platform signals
* Champion a strong test‑and‑learn culture
Collaboration and Market Alignment
* Work closely with local marketing teams to support end‑to‑end marketing plans
* Collaborate with European and global teams to share learnings and align on best practices
* Stay ahead of platform updates and industry trends
Qualifications
* 5+ years of hands‑on experience in paid social and paid search within DTC‑first or high‑growth e‑commerce businesses; experience in established global FMCG, small domestic appliances or subscription‑based businesses desirable
* Demonstrated multi‑market experience, with UK and ideally across Europe
* Experience managing large‑scale media budgets
* Strong analytical capability with a solid understanding of incrementality and attribution frameworks, and the ability to turn data into action
* Extensive experience briefing and testing creative for performance, including high‑volume creative testing
* Additional European language skills are a bonus
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