Overview
Head of Marketing — Solihull (Office-based, Monday-Thursday | Four Day Week | No Fridays). Salary £50,000-£80,000 depending on experience + Performance Bonus + Benefits.
The Role
You will be the most senior marketing person in the business, with full ownership of the lead generation strategy that drives commercial growth. Your primary focus is to achieve 20 qualified demo bookings per day through a Meta (Facebook/Instagram) paid social funnel, feeding directly into a sales team who convert them into paying customers.
You will own everything from campaign strategy and audience testing through to creative direction, landing page optimisation and conversion improvement. A specialist team including a dedicated media buyer, creative designer and technical specialist supports you, but this is not a role where you direct others and step back. You will be hands-on in the platforms yourself every day, and the numbers will tell you every morning whether it\'s working.
About You
* Proven hands-on experience running Meta (Facebook/Instagram) paid social campaigns as your primary channel
* Specific experience with lead generation, book-a-call or book-a-demo funnels; you understand that optimising for a qualified conversation is different from optimising for a purchase
* Real numbers to back up your experience, CPL improvements, cost per booked call, conversion rate uplifts, lead quality gains
* Commercially minded and data driven; you understand the full funnel from ad impression through to booked demo and you know where to look when performance drops
* A genuine passion for performance marketing — you stay on top of industry developments, you test things and are curious about how to improve a funnel
* Minimum 4 years of relevant hands-on experience
* Comfortable being a player-coach, strategic enough to own the funnel, hands-on enough to be in the platforms every day
What’s On Offer
* £50,000-£80,000 base salary depending on experience
* Performance bonus
* Four day working week — Monday to Thursday, Fridays off
* On-site gym
* On-site Michelin star quality chef — lunch provided every day
* Private medical insurance
* Profit share scheme
* Company pension
* Casual dress and regular company events
* Free parking
* A genuinely unique high-energy business culture
* SaaS experience is helpful but not essential; emphasis is on running Meta lead generation funnels with proven numbers and a clear commercial target
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