Job Description
digital marketing Your new company My client is a well-known, national brand who have a fantastic reputation for style and innovation.They are currently seeking a Marketing Administrator to provide support to their established, dynamic Marketing Team. This really is an outstanding opportunity for the right individual to join a forward-thinking organisation and become part of something exciting. Your new role Responsible for developing and executing marketing campaigns and communications across digital platforms including websites, social media, email, and paid advertising to promote the company's values, services, products, establishments and people.
Managing campaigns, analysing performance data, and optimising strategies to achieve business goals, including lead generation and sales growth; essentially, overseeing the company's online presence and using digital channels to reach target audiences effectively. Whilst supporting, training and developing internal stakeholders in best-practice digital marketing. Strategy development: Creating comprehensive digital marketing strategies aligned with overall business objectives, including target audience identification, channel selection, and campaign goals.
Content creation: Producing engaging content for platforms including website, social media, and email marketing campaigns to attract and retain customers. Websites management: Overseeing and maintaining company websites, including content updates, technical maintenance, user experience, performance monitoring and SEO to improve rankings on search engine results pages through keyword research, on-page optimisation, and technical SEO. Paid advertising management: Managing paid advertising campaigns across platforms including Google Ads, social media ads, and display networks to reach specific demographics.
Social media marketing: Developing and executing social media strategies to build brand awareness, engage with followers, and drive traffic to the website. Email marketing: Designing and sending targeted email campaigns to nurture leads and promote products and services. Training and workshops: Conduct training sessions on digital marketing channels and techniques.
Analytics and reporting: Monitoring traffic, engagement, campaign performance, and key metrics using analytics tools to identify areas for improvement and make data-driven decisions. What you'll need to succeed Strong understanding of digital marketing channels: Proficiency in various digital platforms like Google Analytics, social media advertising tools, email marketing platforms, and CRM systems. Content creation and copywriting skills: Ability to develop and write engaging content for different platforms, including website copy, blog posts, and social media updates.
Effective communication and presentation skills: Ability to effectively communicate marketing strategies and campaign results to stakeholders. Project management skills: Efficiently managing multiple projects simultaneously while meeting deadlines. Collaboration: Working with other departments to ensure alignment with overall marketing goals.
Creative thinking: Ability to develop innovative campaigns that stand out from competitors. What you need to do now If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career. 4675601