Citygate Commercial Vehicles, Wooburn Green
Company Car
Role Overview As the Head of Sales, you will take a strategic yet hands‑on approach to leading the sales environment, people, and processes to maximise profitability while delivering exceptional customer satisfaction. You will play a key role in shaping performance culture, driving compliance, and ensuring an outstanding customer journey across every interaction.
Location – Wooburn Green Based in Wooburn Green, Buckinghamshire, this role offers the benefit of working in a charming and well‑connected village setting. Surrounded by countryside yet just a short drive from High Wycombe, Beaconsfield and the M40 corridor, it provides an ideal balance of accessibility and quality of life. The area offers a relaxed, community feel with great local amenities, green spaces, and easy links into London and the wider Thames Valley region – making it an excellent place to work and base your career.
Volkswagen Commercial Vehicles & Lifestyle Offering This role sits within a highly exciting and diverse brand portfolio, including Volkswagen Commercial Vehicles, a market‑leading range renowned for its innovation, reliability, and versatility. You will also be working with standout models such as the iconic
Volkswagen California, alongside a growing lifestyle product range that supports customers looking for adventure, flexibility, and premium ownership experiences. From traditional vans to bespoke leisure‑focused vehicles, this is a dynamic product offering that appeals to both business and lifestyle customers alike.
Key Responsibilities As Head of Sales, your key responsibilities will include:
Managing the sales process to maximise gross profit opportunities
Overseeing the sales environment and ensuring full compliance with the agreed sales process
Engaging with prospective and existing customers to build long‑term relationships
Leading the sales team to ensure all F&I and insurance products are fully presented to every customer
Ensuring full compliance with FCA regulations
Running daily sales meetings to drive focus, performance, and accountability
Continuously improving customer experience and service standards
Ensuring full compliance with manufacturer mystery shop standards
Managing vehicle ordering, stock control (new and used), and conducting monthly performance reviews with Sales Executives
Carrying out used vehicle appraisals where required
Handling customer dissatisfaction professionally and resolving complaints promptly
Ensuring full and effective use of the Dealerweb system
What’s in it for you? With our benefits, there is something for everyone. We are a progressive business that believes a strong team culture not only benefits our people but enhances how we engage with customers. When you join Citygate, you can expect:
Access to our in‑house training academy for all employees
Electric Vehicle (EV) Training levels 1–4 for relevant roles
Internal career progression opportunities across brands and locations
Wellbeing portal and Employee Assistance Programme
Staff discounts on purchases, servicing, and parts
Standard company benefits including pension, life assurance, competitive holiday allowance, and cycle to work scheme
About You The successful candidate for this Head of Sales position will ideally have:
Strong background in sales management within the automotive sector
Excellent leadership and communication skills
Proven ability to consistently achieve and exceed sales targets
Strong organisational skills and attention to detail
Ability to perform under pressure while maintaining high standards
Why Citygate
Citygate is a highly successful, privately owned business that has grown significantly over the past twenty years, employing over 650 people across locations including London, Berkshire, Hertfordshire, and Buckinghamshire. We partner with leading global brands including Volkswagen Passenger Cars, Volkswagen Commercial Vehicles, SEAT, CUPRA, ŠKODA, and Kia. We are committed to developing our people through excellent training, strong internal progression opportunities, and a culture built around performance, integrity, and customer excellence.
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