Born in California in 1962, Taco Bell is now a global icon with 8,200+ restaurants across 32+ countries, serving 42+ million fans every week. We’re part of Yum! Brands, the world’s largest restaurant group (alongside KFC and Pizza Hut), but we operate with the mindset of a cultural rebel, not a corporate giant.
Across Europe, we’re expanding fast. And we’re just getting started.
The Role
We’re looking for a marketing rebel with commercial edge.
As UK & Ireland Brand Manager, you’ll own the brand strategy end-to-end, driving awareness, relevance, and footfall. Reporting into the UK & Ireland Marketing Director, you’ll work in a flat, entrepreneurial environment with real exposure to senior leaders and global teams.
This is a hands‑on leadership role. You’ll think strategically, act commercially, and execute brilliantly.
What You’ll Do
* Own and deliver the UK & Ireland brand strategy, driving growth, relevance, and sales
* Lead national brand campaigns from idea to execution, across ATL, BTL, digital, and in‑restaurant
* Manage creative agencies and partners across TV, POS, social, and digital
* Build and execute a strong social and digital strategy to connect with our audience
* Lead cross‑functional squads across finance, operations, food innovation, and franchise partners
* Develop new store opening and local marketing plans
* Drive revenue through core activations, LTOs, and value platforms
* Bring global best practices to local execution and scale what works
Who You Are
* 5+ years’ experience in brand or marketing roles (FMCG, QSR, retail, or food preferred)
* Proven experience building big brands with commercial impact
* Strong influencer and relationship‑builder across cross‑functional and external partners
* Confident managing agencies, budgets, timelines, and complex stakeholders
* Data‑driven, but creatively bold
* Comfortable in fast‑paced, high‑growth, start‑up‑style environments
* Strategic thinker who can roll up sleeves and execute
* Restaurant, retail, or franchise experience is a strong advantage
Why Taco Bell (and Yum!)
Because where you work matters.
You’ll get:
* Competitive salary + performance bonus
* Generous pension (up to 11% company contribution)
* Private healthcare (with family options)
* 25 days holiday (rising to 30 with service) + buy/sell flexibility
* Flexible working and strong parental benefits
* A culture that values fun, growth, inclusion, and bold thinking
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