SiriusXM announced the appointment of Suzi Watford to the newly created role of Senior Vice President and Chief Growth Officer, where she will lead the distribution, acquisition, retention and engagement strategies of SiriusXM's streaming businesses, reporting to Chief Commercial Officer Joe Verbrugge.
"Suzi is a dynamic leader who has played a key role in the digital transformation of media businesses, and she will be instrumental at SiriusXM as we continue to execute upon our vision to shape the future of audio," said Verbrugge. "Suzi has repeatedly demonstrated her ability to build and lead talented teams to evolve and grow profitable consumer subscription businesses, and we are thrilled to have her join us."
Watford brings two decades of experience architecting and implementing transformational growth strategies in the direct to consumer space, most recently with Dow Jones, where she led the company's overall consumer business, including all aspects of marketing and subscription acquisition for The Wall Street Journal, Barron's and MarketWatch. She previously served as EVP & Chief Marketing Officer at The Wall Street Journal. Watford earlier worked for News UK where she served as Sales & Marketing Director for The Times and The Sunday Times.
"SiriusXM's combination of world class programming and talent with a passionate subscriber base is unmatched in the marketplace, and offers an incredible foundation for future growth," said Watford, who will be based at the company's New York HQ. "I'm looking forward to joining the talented team at SiriusXM at this stage in the company's journey and playing a role as we look to attract and retain new growth audiences."