Job Title: Performance Media, SEO and CRM Manager
Location: George House
Employment Type: Full time
Contract Type: Fixed Term
Hours Per Week: 37.5
Salary: Competitive salary plus benefits
Category: Brand/Product Management
Closing Date: 17 June 2026
We’re looking for a commercially minded Performance Media, SEO and CRM Manager to lead the strategy and execution of our performance marketing and CRM activity across both clothing and home categories.
Key Responsibilities
* Own the strategy, planning and delivery of performance media, SEO and CRM campaigns across both clothing and home
* Manage and develop three direct reports, supporting their growth and delivery
* Work closely with external media and CRM agencies to brief, optimise and review channel performance (including Paid Search, Paid Social, Display, Affiliates, SEO and Email)
* Collaborate with internal teams across brand, trading, e-commerce, creative and analytics to deliver integrated campaigns
* Use data and insights to inform targeting, segmentation, and personalisation strategies across CRM and performance channels
* Complete weekly reporting of CRM performance, analyse KPIs and make recommendations for future campaigns.
* Lead test and learn roadmaps to improve campaign efficiency, engagement and customer value
* Partner with agency teams to monitor performance media and SEO KPIs and extract actionable insights
* Champion customer‑first thinking and ensure all activity aligns with wider brand strategy and commercial goals
Person Specification
* Strong knowledge of key channels including Paid Search, Paid Social, SEO and Email
* Experience managing and developing teams
* Data‑driven with the ability to turn insights into actionable plans
* Confident working with agencies and cross‑functional stakeholders
* Strong organisational skills with the ability to manage multiple priorities
Benefits
* Discretionary company bonus
* Company pension up to 7% matched
* Company Car allowance of £5,700
* 15% colleague discount in store and online
* Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
* Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
* Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
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