Workplace: Flexible across South Coast/South East
We have an exciting new opportunity for a Business Development Manager to join our team. This is a permanent, full time position and we will consider applicants in the South Coast / South East area.
Reporting to the Business Manager, the Business Development Manager will lead on business growth across a portfolio of media & digital agencies and their clients, direct clients and creative agencies.
Your focus will be on developing strategic customer partnerships through business intelligence, idea generation, creative portfolio pitching, negotiating trading deals and campaign delivery, maximising revenue and share into ITV and enhancing our reputation in the market. As a team, you will be focused on delivering big ideas as well as developing new revenue streams across emerging platforms.
Key responsibilities
1. Inputting into the Business Plan and taking joint responsibility for implementing it
2. Delivering revenue growth and reputation within the team and area on a defined set of agencies/clients
3. Building strategic senior customer relationships, focussed on driving incremental revenue and problem-solving to turnaround revenue decline/issues
4. Communicating key opportunities and issues to the Business Manager as they arise
5. Representing and selling all of ITV’s commercial assets across airtime and multiplatform
6. Responsible for growing incremental revenue and enhancing ITV’s reputation in the market
7. Working closely with agencies and clients (direct and via agency) focusing and selling how ITV can help them to achieve their business goals
8. Communicate and implement best practice and consistent messages/behaviours across all offices to drive consistent delivery
9. Strong peer group relationships with other Business Development Managers in team and across the business as well as with Group Managers across Partnerships, Trading and Activation
10. Have a broad knowledge of what ITV can offer across all its touch points with the audience and how to create effective communications through ideas
11. Develop strong strategic customer relationships with key influencers in media agencies (senior management, planners, data, digital, buyers), creative agencies and priority clients within agency
12. Build pipelines of new business among new/lapsed advertisers through targeting other media and being aware of opportunities within the geographic area
13. Promote ITV as a media partner of choice for non-traditional, cross-media advertising campaigns
14. Forecasting performance and accurate reporting/regular comms and updates
15. Integrate all platform and portfolio revenue opportunities into potential approaches where possible
Skills you’ll need (minimum criteria)
16. A knowledge of the TV trading market and other media
17. Strong insight into understanding agency and client motivations/challenges /opportunities
18. Strong negotiator with a proven track record
19. Experience of creating and delivering annual business plans to deliver incremental revenue from agency accounts and priority clients
20. Ability to brief, develop and deliver bespoke, creative, cross-media communication propositions to address specific client needs
21. Commercial awareness in delivering revenue and successfully hitting targets
Other things we’re looking for (key criteria)
22. Ability to build strong relationships with customers as well as motivate and galvanise the Business Development Executive
23. Highly creative and innovative approach to business – tenacious and good at problem-solving as well as thinking laterally
24. Creative and commercial approach – able to bring fresh thinking and ideas to the table
25. Entrepreneurial spirit to seize opportunities
26. Good analytical reporting and attention to detail
27. Confidence to challenge the norm, not be risk averse and break new ground
28. Strong communication skills and presentation skills