The Direct Marketing Lead role at Markerstudy Group is a hands-on leadership position responsible for owning the strategy, tools, and delivery of direct communications. This role leads a small team, collaborates with stakeholders across the business, and ensures every campaign is effective, compliant, and customer-first.
What you’ll be doing
* Create and deliver the customer contact strategy, driving acquisition, conversion, retention, and loyalty.
* Lead all direct marketing activity across postal, email, and SMS channels.
* Manage, coach, and support the Direct Marketing Manager and oversee campaign delivery.
* Use data, segmentation, and insight to improve customer communications.
* Own campaign tools, budgets, and supplier relationships, ensuring full value is delivered.
* Report on campaign effectiveness and carry out A/B testing to drive continuous improvement.
* Ensure compliance with the Data Protection Act 2018 and Insurance Distribution Directive (IDD) regulations.
What we’re looking for
* Strong experience delivering direct marketing campaigns (postal, email, SMS).
* Solid understanding of campaign management tools, database marketing, segmentation, and targeting.
* Excellent communication skills - able to explain complex topics simply.
* Confident analysing campaigns and turning results into strategy.
* Strong planning, project management, and Excel skills.
* Detail-obsessed, organised, and thrives in a fast-paced environment.
* Knowledge of financial services regulation and compliance requirements.
Preferred
* A Diploma in Direct Marketing (or equivalent).
* Experience with Google Analytics and/or data modelling techniques.
* ESP platform expertise.
What’s in it for you?
* The opportunity to shape and lead direct marketing strategy for a major brand.
* A collaborative environment where your ideas will drive real change.
* The chance to work across diverse customer bases with significant impact.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing and Sales
Industries
* Advertising Services
Location: Manchester, England, United Kingdom
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