Digital Marketing Senior Off-Page Link-Building Specialist
Join to apply for the Digital Marketing Senior Off-Page Link-Building Specialist role at Receptional
Digital Marketing Senior Off-Page Link-Building Specialist
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Join to apply for the Digital Marketing Senior Off-Page Link-Building Specialist role at Receptional
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Description
Recently Named Winners of the Best Agency to Work for (Medium) at the UK Culture Awards
We are looking for a new Digital Marketing Senior Off-Page Link-Building Specialist, to join our award-winning Team, based in Bedford. This is a hybrid position (3 days in the office, 2 days working from home).
Department: Outreach
Location: Bedford (Hybrid)
Compensation: £33,000 - £40,000 / year
Description
Recently Named Winners of the Best Agency to Work for (Medium) at the UK Culture Awards
We are looking for a new Digital Marketing Senior Off-Page Link-Building Specialist, to join our award-winning Team, based in Bedford. This is a hybrid position (3 days in the office, 2 days working from home).
Receptional have been named:
* Employer of the Year for Luton & Bedfordshire at the SME Business Awards 2022.
* SBC Marketing & Services Provider of the Year 2022
* Best Agency Culture (Silver Award) 2022 at the UK Agency Awards
* Best PPC Campaign (Large) at the 2024 UK Search Awards
* Our Head of Paid Media won Rising Star at the 2024 UK Search Awards
About Us:
Are you looking for a role where your colleagues are bright and engaged, the work is rewarding, and there’s plenty of opportunity for progression?
Receptional are an industry leading, multi award-winning team of creative and digital marketers. Specialising within the iGaming space we work with well-known brands across the UK, Europe and North America, providing a range of services from one-off projects to multi-channel campaigns.
A major part of our success are the people that work for us. We hire diverse people with potential and enable them to flourish with training and progression. This is a company where you can build a career, we are long-term focused and reward great performance with clearly defined career progression paths.
We place culture at the centre of our business with an array of annual initiatives ranging from charity to social events. Work / life balance is of utmost importance to us. We believe in providing a supportive and collaborative environment to enable you to reach your full potential.
About the Role:
Are you an expert Outreacher with a knack for building relationships and generating backlinks that shift the needle? Do you thrive in a fast-paced environment where collaboration and innovation are key? If so, we want to hear from you!
In this role, you’ll play a key part in our Outreach team, contributing to and leading accounts for clients in the iGaming sector.
You will use your expertise to identify new opportunities, craft compelling pitches, and nurture relationships with key contacts. As an Outreach Specialist, you’ll also have the opportunity to guide direct reports.
Key Responsibilities
Become an Outreach Guru:
* Conduct in-depth research to develop and deliver ongoing strategic link building plans that maximises ROI.
* Source relevant publications and websites aligned with client needs.
* Contribute and develop strategic outreach campaigns to secure placements across a variety of outlets and locations.
* Use your negotiation skills to secure placements within parameters
* Continuously monitor and analyse campaign performance, optimising strategies for maximum success.
Lead and Empower Your Teammates:
* Provide ongoing guidance and support to your direct report, helping them achieve their weekly and monthly goals.
* Foster a collaborative and transparent environment, conducting regular one-on-one meetings and setting SMART goals for development.
* Participate in performance reviews and provide constructive feedback to help your team member reach their full potential.
* Champion open communication and keep other team members and the Head of Off-Page SEO informed of progress and any roadblocks.
Be an Account Lead & Client Champion:
* Take ownership of assigned client accounts, ensuring we deliver on outreach objectives within the designated timeframe.
* Partner with Client Services to understand client requirements.
* Provide transparent updates throughout the month, keeping all stakeholders informed of progress and potential challenges.
* Analyse link metrics and ensure placements meet client needs, proactively communicating every step of the way.
* Monitor third-party budgets and proactively address any potential overspending risks.
* Actively participate in both team and client meetings, presenting insights, demonstrating your expertise, and addressing any questions or concerns.
* Involvement in Strategy Sessions & KAM Planning sessions for allocated clients, understanding and contributing to outreach strategies and opportunities.
* Contribute time each month to any assigned agency marketing plan and growth team activities e.g. newsletters, blog posts, client development plans.
Key Performance Indicators:
* Link diversity: Ensuring that the target is met for the number of new sites found each month
* Third party spend: Ensuring that 3rd party spend is on or below target through effective negotiation skills and tactics
* Deadline adherence: All deliverables are on time for both soft and hard deadlines
* Outreach effectiveness & success: Maintaining a successful open rate, testing outreach techniques to secure link placements, and demonstrating success of live links from outreach activity.
Skills Knowledge and Expertise
Essential Skills:
* 1-2 years' experience within off-page (link building).
* A knack for crafting compelling and persuasive written communication.
* Proficiency in using outreach/SEO tools (e.g., Buzzstream or Ahrefs).
* A data-driven mindset with the ability to establish and track measurable goals.
* Outstanding attention to detail and exceptional organisational skills.
* Previous agency experience and ability to present and communicate to relevant stakeholders.
* Line management experience.
* Familiarity with AI (Artificial Intelligence) tools (a plus!)
Desirable Skills:
* Experience in digital PR campaigns
* Experience in SEO or content production/optimisation
Our Values and Benefits
The Benefits You Actually Care About
We know every agency says “free fruit and beer.” (We’ve got that too, by the way.)
But at Receptional, our benefits are built around something more meaningful: our five core values. These guide everything we do – from how we support each other, to how we grow as individuals and as a team.
Transparent:
We believe in honesty, clarity, and sharing the bigger picture.
* Weekly all-agency meetings to keep you in the loop
* Company-wide quarterly business reviews
* A clear pay framework and role progression through our skills matrix
* Yearly appraisals and weekly 1-2-1s
* Profit-related bonuses paid twice a year, split equally across the team
Forward-Thinking:
We invest in what matters – your health, your future, and new ways of working.
* Access to Mental Health first aiders
* 6 paid-for counselling sessions per year
* Annual health checks and flu jabs
* Enhanced maternity & paternity pay
* Work abroad policy
* Strong employer pension contributions
* Generous employer pension contributions, with enhanced rates for senior staff
Dynamic:
We’re flexible, fast-moving and always evolving.
* Hybrid working (3 days in the office, 2 days from home)
* 25 days' holiday, plus an extra day each year of service (up to 30 days)
* A modern Bedford HQ with table tennis, darts, and space to think
* Your Birthday off
* Cycle-to-work scheme
* Monthly rewards recognising those going above and beyond
Collaborative:
We value diverse perspectives, shared wins, and making time to connect.
* Quarterly focus groups – your voice shapes how we work
* Whole-team away days (think axe throwing, canoeing, falconry…)
* Team fundraising for our charity of the year
* Volunteering policy with 2 paid days off a year to support causes you care about
* Celebrations and cultural activities
Curious:
We ask questions, try new things, and never stop learning.
* A dedicated Training Academy with 40+ hours of learning a year
* Access to Industry events
* Peer mentoring, knowledge-sharing and personal development planning
* A culture that encourages “why?” and “what if?”
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Administrative
* Industries
Advertising Services
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